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A thin leather shoes general manager Luo Rongyue. A thin leather shoes to expand the mainland market at every step, emphasizing "heavy weight, focus does not diverge." A thin leather shoes last year officially entered the mainland market, one after another in Shanghai, Nanjing exhibition shop, but coincides with the mainland economy faces a downward crisis, a thin version of the slowdown in the expansion of the map in 2012 will focus on fighting in East China, the planned exhibition shop ten Home or less. In spite of the temporary temporary target of the exhibition hall in mainland China, Ajinjin Group has been vigorously expanding its business in Taiwan in recent years, driving the performance to skyrocket and shouting that turnover and storefront growth will reach at least 20% next year, setting a record high in previous years. A thin leather shoes announced in 2010 to enter the mainland market, set "ambitious" ambitions, first with their own "A thin leather shoes" and the agent of the Italian boutique "Vinaso" dual brand into the market, "high-end" Is a clear pricing strategy for its products. Single and double fashion shoes are priced at RMB800 to 1,200 (about NT $ 3,826 to RMB5,739) while men's shoes exceed this unit price. Stable and steady first to establish a reputation A thin does not intend to throw a lot of money early advertising, A thin group general manager Luo Rongyue said that the first real store services, product quality, steady build brand awareness. For example, he said, Northeast and South China's "foot" is different, A thin will be designed for the customer base tailored, but also the use of high technology, the clerk to serve customers, will help test their feet, recommendations Suitable shoes Luo Rongyue said large shopping malls in the future will be over the mainland cities, A thin access to the mainland access market, the early combination of large shopping malls and stores based. A skinny originally shouted in 2010 Triennial 100 stores goal this year has been in Fuzhou, Shanghai and Nanjing exhibition shop, but the debt crisis in Europe, the global economic climate is not optimistic about the fear of affecting the mainland economy next year, Luo Rongyue that It is not advisable to expand the mainland business landscape to adjust its strategies. First, the fighting power of next year will be concentrated in the five major cities of East China in Shanghai, Nanjing, Suzhou, Changzhou and Wuxi. The mainland China will also be vigorously established in personnel, supervision, marketing and supply chain. A skinny group next year, the 60th anniversary of the establishment of cross-Strait in 2010 the expansion of large-scale expansion plans, except for the first time to enter the mainland market, there are many breakthroughs in Taiwan. In order to win more customers, A Skinny Group actively expands its fashionable and popular layouts and opens more brands. At the same time, it no longer bases itself on its own efforts to increase the number of international brands. Multi-angle business listing after listing A thin In addition to BESO launched in 2005 the young metropolis brand, last year also won the United States fashion shoes brand "Naturalizer", the French leather brand "Lancel" agent, this year and then made Brazilian handmade shoes brand "Albanese "Next year will launch its own leather brand. A thin group will also break the image of small shop, the future to the big store business model, all brands will be concentrated sales. In addition, Luo Rongyue pointed out that in the future to see a thin store up to 100 Ping also need not be surprised. A thin also follow the trend of the times to open up the Internet market, has now opened in Qima online flagship store, selling BESO and effif and other young brand shoes. A thin group from shoes monopoly cross-strait to leather goods, sports brands, and even plans to increase the future of clothing and other products, to demonstrate the positive transformation ambition, the future will be combined with the path to become a full range of enterprise groups. As a result of the successful diversification business, Mr Lo said: "Next year, the Group's turnover and store numbers will have at least 20% growth rate, breaking record high over the years." He pointed out that after paying good grades every year, A Skinny Group is scheduled for 2013 Year listed.
March 21, 2019