Analysis of Jewellery Industry Consumption in 2011

Relevant experts estimate that in 2011 China’s jewelry sales will reach 280 billion yuan, and exports will exceed 7.6 billion US dollars. China will become one of the world's jewelry trade centers.

Although jewellery prices have risen but the jewelry consumption trend has increased a lot, according to the head of the China Jewellery Association, this year's jewelry consumption in China will continue to show strong sales. Experts estimate that in 2011 China’s jewelry sales will reach 280 billion yuan, and exports will exceed 7.6 billion US dollars. China will become one of the world's jewelry trade centers.

Platinum jewelry: Strong sales momentum 2011 white jewelry-led jewellery will give people a visually refreshing, bright and noble feeling, especially in platinum and platinum diamond jewelry, known as the "king of jewelry." At present, China’s platinum consumption has reached the third place in the world, and diamond ornaments account for the fifth place in the world.

The platinum diamond jewelry consumer group is divided into three parts: First, the wealthy and successful people; Second, wedding diamond jewelry; Third, flower jewelry, in the high-income, high cultural quality of the female population, like The unique style and low price of the small diamond ornaments, this part of the consumer group will continue to grow and rise.

Gold jewelry: The world's gold demand has soared by 62% in recent years. Consumer demand is still strong and continues to maintain a balanced development. In addition to the purchase of gold necklaces, rings, and bracelets, consumers are not only favorably affiliated with pure gold ornaments, pendants, and exquisite gifts and animals, but also new electroforming sanders, hollow ornaments and pendants. The vivid, lovely, light and low-priced products have bright market prospects.

K gold inlaid precious jewellery: Seiko fine, the pursuit of the trend of the jewelry market price war in 1998, resulting in a number of low-grade red sapphire jewelry prices fell, the market slow-moving. At the same time, high-end Sri Lankan sapphire and Burmese ruby, which were once squeezed out of the market, are returning and people begin to purchase jewelry with small output, high quality and value-preserving value.

K gold-inlaid treasure jewelry is more in pursuit of design style trends this year. Their overall trends are:

1, in a simple geometric design, the design of a pure natural style, giving people the feeling of returning to the original visual experience, the use of asymmetrical and implicit techniques to reflect the beautiful shape of jewelry.

2, jewelry design more pursuit of European, American, Japanese popular style, while absorbing a variety of folk art style, made bright and colorful, colorful, exotic and personalized jewelry.

3, the style of the jewelry is more meticulous and meticulous, with smooth lines, unfettered, bright colors, reflecting the romantic style, jewelry style and fashion, dress wear with a suitable, and blend. For the wearing of accessories, middle-aged and old-aged women pursue nostalgia for the end of the 20th century, while young people reflect the embarrassment of the new century.

South Sea pearls: quietly hot in recent years, China's imports of South Sea pearls, especially black pearls quietly hot up. Because in all the ornaments, the only one that has life and is similar to people is pearls. It was brilliant when it was young, and it was dull and yellow when it was old. Although it was sad, it was also the most natural thing. Pearl is a treasure given to women and it is also a woman's best accessory. Charming and feminine, unforgettable. What's even more cute is that no pearl is exactly the same, just like every woman's experience. The bitterness of the pearls that was linked to the mother's past is just like every mature must experience hardships and vicissitudes of life.