ASOS Releases Spring 2010 Men's Collection (Figure)

ASOS was founded in 2000. ASOS stands for "AS SEEN ON SCREEN" in English. Its Chinese meaning is "the same as what you see on the screen." "AS SEEN ON SCREEN" is not only the basis for the name of ASOS, but also its business purpose. It means imitating movie star costumes. As long as you fancy the costume worn by a certain movie star on certain occasions and find ASOS, ASOS will soon You can make your dreams come true. One or a set of “AS SEEN ON SCREEN” imitation star costumes will arrive in your hand in the shortest possible time. Later, the object of imitation was gradually expanded from a movie star to a social celebrity, and similar costumes and accessories were sold to fashionable people such as KATE MOSS and VICTORIA BECKHAM.

After 2007, ASOS' online shop gradually changed from designing imitation apparel to high fashion online sales. In August 2007, while updating the webpage, an upscale brand page was added, brands TWENTY8TWELVE, such as JUST CAVALLI, ANTIK DENIM, RAF SIMONS, and the movie star SIENNA MILLER and sister SAVANNAH MILLER, were introduced.

As of 2008, ASOS is the second largest apparel sales website in the UK (the first one is NEXT on the second floor of Super Brand Mall in Shanghai, which operates in the UK as a B2C business). In the development momentum of a good situation, ASOS on the basis of women's clothing, men's clothing strength has been further strengthened, opened a men's area, and with a number of fashion industry partners to launch a limited edition series. A few days ago it released the Spring 2010 collection. The style is quite similar to the combination of h&m and topman. The basic single-item item focuses on the fast fashion brand with a slender outline and a slender silhouette.