[China Glass Network] Keywords in Baidu's ranking instability factors, large survey 1, stable website structure Cool Bag,Advertising Bag,Promotional Bag Cangnan Aite Bag Ltd. , http://www.cnpolyesterbag.com
Changes in the structure of the website will not affect the ranking of keywords very quickly. Baidu has a cache time, and the updated content will not be displayed immediately, accompanied by a small weekly update and a major monthly update. Show it out. Therefore, if you change the title, description, and keywords of the homepage of the website, there may be a significant change in the keyword ranking when Baidu is updated.
Did you change the link structure of the website and the title of the article, the author's one station, changed the title of each article, followed by the name of a company, the result of Baidu update, a large number of updated articles, resulting in keyword rankings A certain degree of decline. In order to stabilize the keyword ranking, the structural stability of the website is a must.
2. Is the server stable?
If your server is unstable, it can't be opened often or it can be opened very slowly. If your station just catches up with the search engine to crawl your website, the website won't open, and the impact on search engines is very big. I think that your station has a problem, at least I don't like your station. At the time of the next update, it is possible to give you the power to drop the natural keyword rankings. Therefore, when doing website optimization and selection of space, it is very advantageous to choose a stable and fast space for website optimization. The author hereby emphasizes that the website with the ip is downgraded to other websites more or less have a certain impact, so try to choose the same ip host to store less sites, if conditions allow a better buy a vps, there is a Independent ip, which is also very beneficial for website optimization.
3. Is the external chain stable?
The impact of the quality and quantity of the external chain on the keyword ranking. Every time Baidu is updated, especially the big update, the external chain may increase or decrease substantially. If the external chain is greatly reduced, the natural keyword influence is stable. As a result of the decline in keyword rankings, the reduction of the website should focus on the number of external links and the quality of the external links. The external chain has a survival period. The author believes that the outer chain of the survival period of more than three months is considered to be a high-quality external chain. If Baidu has included the outer chain before, and then deletes the outer chain, the impact on the keyword ranking is also very large.
4, high quality original content
It is not enough to do nothing outside the chain. It is also necessary to update high-quality original content every day. In order to cause spiders, the content is what the spider really wants, satisfying the spider's need for high-quality content**. If the content is not updated for a long time, the keyword ranking will continue to decrease with the update of Baidu. The extent of the decline is based on your original weight. The higher the weight, the slower the decline, and the faster.
5, the impact of friendship links
The website is a dynamic process. The weight of the website is also dynamic, some improve, and some decline. Therefore, the friendship link should be viewed in time, and the friendship link of the reduction of rights is found. The friendship link of k is found to be deleted in time, and the link is added in time. A quality link.
6, the squeeze of competitors
Website keyword ranking is a floating process. Website optimization does not go backwards. If your optimization is not enough, competitors are more competitive, and the natural weight is higher than you. The keyword ranking naturally exceeds you, so the optimization should exceed the competition. opponent.
7. Adjustment of Baidu's own algorithm
Every time Baidu has a big update, it is more or less accompanied by the adjustment of the algorithm. If your website is more suitable for Baidu's algorithm rules, the keyword ranking will be greatly improved, and vice versa.
March 07, 2019