Candle industry foreign trade market prospects

China is the world’s largest candle-producing country and has been recognized by countries around the world for its high quality and inexpensive candle products. Due to cultural, religious and living needs, the global consumer demand for candle products will remain stable for a long time and continue to increase. . With the rapid increase in the export of Chinese candles in recent years, the share of domestic candles in the international market has gradually increased. However, the relevant person suggests that candle exports currently grow too fast and should be wary of starting anti-dumping abroad. In light of this possible crisis, how can a candle manufacturer deal with it and turn to where it is to develop?

The first is the method of coping: Candles are an indispensable product of religious culture, and candle manufacturers in the religious industry also account for a relatively large share. However, many of the products of manufacturers focused on the production of candles for religious purposes are relatively single. It is more traditional and not novel enough that the markets and buyers targeted by the export will be relatively limited. It is suggested that candle manufacturers can use their own raw materials and other resources, in addition to the production of traditional candles, but also from the candle shape, product structure and other aspects of appropriate innovation:

1 For example, styles such as lotus candles, crystal candles, ghee candles, bucket candles, and other candle shapes all have room for evolution. It is possible to find out which style of candle is more popular and refined to make it more refined.

2 can be added to the shape of other accessories, such as the production of a candle with a base, so that you can start from the candlestick, to produce a variety of different styles of candles, such a candle will be like the pursuit of novelty, fashion, with a sense of mystery of Western countries welcome.

3 In terms of product structure, from the perspective of changes in product structure, in recent years, the development of new material waxes and aroma waxes has been rapid, sales of unscented waxes have gradually shrunk, sales of middle and low-grade candles have remained stable, and consumption of high-end candles has continued to increase. Candle products made from new materials such as synthetic waxes and plant waxes are favored by more and more consumers because of their natural sources, non-pollution, and better ornamental qualities, especially for health and pollution. Highly valued countries such as Europe and the United States.

4 In addition, manufacturers may also consider adding flavorings and other materials to traditional candles so that when the candles are lit, they emit different aromas. A certain smell can calm, relax, or relieve stress, thus contributing to people’s health. Functional products have gradually become a consumer trend in countries with tight social pressures in Europe and are increasingly respected by European consumers.

In addition, what markets can be developed by candle manufacturers?

1 In the world candle market, candle products play an indispensable role in religious ceremonies, reciprocity and home decoration in the United States and Europe. And because of the influence of economic development, it leads the consumer trend of the world's candle products and becomes the region with the strongest candle spending power. According to the calculation data provided by the American Candle Association, the current global sales of candles and related craft products are more than US$10 billion, of which European and American markets account for more than 70%. Manufacturers can still lock this target market

2 The candle market in Southeast Asian countries such as Japan, South Korea, and Thailand, which are major religions, can be locked up.

3 It is worth noting that there is a large demand for low-cost candles in the German market. Candles from religious industry candle makers can choose this market if they have lower-cost candles. Moreover, German consumers have a strong curiosity and are very expensive. As a result, if candle manufacturers develop novel candles, they can grasp the psychology of German consumers and add their market demand for candles.

4 In addition, Chinese goods have always been famous for Togo and West African markets at a fair price. Because of the backwardness of the power industry in West Africa, the shortage of electricity is also very serious. Candles and flashlights are obviously necessities for people's daily lives, and flashlights also require batteries. Therefore, candles occupy a large market in West Africa. In addition, as more and more cultural exchanges with the outside world, West African people more and more choose to believe in religion, therefore, the candles needed for religion are more and more affected by the need to meet religious beliefs and meet daily needs. West African people welcome.