Cashmere Textiles Ordos brand value has exceeded 15 billion

August 27 Ordos This morning, the “Famous People’s Area National Well-known Online Media to See Inner Mongolia” reporter team came to the Ordos Cashmere Industry Group to visit the company's showroom and listened to briefings by staff members.

It is understood that since the founding of the parent enterprise in 1979, after 30 years of continuous high profits and rolling development, Ordos has undergone large-scale industrial expansion at the beginning of the new century, and now has formed an orderly advancement of the three major business sectors. The strategic pattern of coordinated development of major leading industries. It has entered the list of 520 key enterprises in China and top 500 Chinese companies. The group currently has more than 20 billion yuan in total assets, 126 member companies, and more than 26,000 employees. In 2008, the Group achieved sales revenue of 16.7 billion yuan, earned 539 million U.S. dollars in export earnings, 2.46 billion yuan in profits and taxes, and exceeded 1 billion yuan in profits. "Ordos" as the first brand in China's textile and garment industry, ranks among the most valuable brands in China with a brand value of RMB 15.067 billion.

The textile and apparel segment, led by cashmere textile, is the foundation of the group's business. In the past 30 years, the Group has always taken “building an ethnographic ambition and creating a world famous brand” as its own responsibility and pursued the lofty ideal of “Ordos warms the world”. Now it has developed into the largest scale of production and sales, the most complete industrial system, and the most mature marketing network in the world. The most advanced industry leader in technology and equipment. Cashmere products have a production and sales capacity of more than 10 million, accounting for 40% of China and 30% of the world. Product quality, market share, sales revenue and foreign exchange earned through exports have been ranked first in China's cashmere textile industry for many years. Relying on strong brand resources, the Group has continuously extended its reach in cashmere clothing high-end and sweaters, men's wear, women's wear, underwear, leather, feathers, home textiles and other non-velvet areas. 1436 has become a top brand in China's cashmere clothing. Erdos Aoqun woolen sweater has become another famous brand in China. Ordos menswear, womenswear and underwear are moving into the top three in the industry. The pattern of big garment industry has been formed, and Ordos is being realized in the world. The brand name spans.

The Qipanjing Industrial Zone, which is characterized by circular economy, is the core business of the Group’s second venture. The park is located in Qipanjing, an industrial city in the western part of Ordos City. It covers an area of ​​26 square kilometers and is a demonstration base for autonomous region-class circular economy built by the Group with the strength of an enterprise. From 2003 till now, the Group has completed a total investment of 14 billion yuan, and the recycling economy with coal-electricity-metallurgy-chemical-home ownership has achieved full chain production. The three major industrial chains of coal—washing—power generation—characteristic metallurgy—polysilicon, coal—coking—active lime—carbide—PVC, natural gas—synthetic ammonia, and urea have formed a huge scale. The coal industry annually produces more than 4 million tons of raw coal, 4 million tons of raw coal washed, 600,000 tons of coking coal and 200,000 tons of active lime, 1.72 million kilowatts of electricity installed in the power industry, and 6.2 billion kilowatt-hours of electricity generation, and the annual output of ferrosilicon 550,000 in the metallurgical industry. Tons, silicon manganese 450,000 tons; chemical industry with an annual output of 1 million tons of urea, calcium carbide 1 million tons, 2,500 tons of polysilicon. Real estate industry water supply 30 million tons. A large number of follow-up projects such as tar hydrogenation and oil production, special ferrosilicon, waste heat power generation, PVC, and fly ash extraction alumina are under planning or construction. The park makes full use of local rich coal, natural gas and ore resources for processing conversion, adhering to the new industrialization requirements of high starting point design, high standard construction, high-tech armed forces, high industrial chain extension, and high energy conservation and environmental protection, based on large parks, large bases, and large The heavy chemical recycling economy model of the project and the big cycle aims at the industrial concentration advantages of circulatory economy, the advantages of intensive production, and the low-cost advantages of participating in the market competition with the entire industry chain, achieving the optimization of resource utilization, optimization of industrial structure, and environmental protection and energy conservation. Optimized, a modern heavy chemical eco-industrial park is moving forward to the national circular economy demonstration base.

The coal sector with coal chemical industry as the core is the focus of the Group's future development. The overall development idea is: relying on the regional coal resources endowments and advantages, invest 27 billion yuan to build a coal mining-based, coal deep processing-oriented, coal logistics support, coal chemical industry as the core, and coal tar clean processing as the main Recycling industry system, to build 50 million tons of large-scale integrated coal companies, 50 million tons of large-scale coal logistics companies, and 10 million tons of green injection materials to co-produce 1 million tons of tar-hydrogenation clean energy large-scale coal chemical companies to create horizontal clustering and vertical integration The National Coal Chemical Demonstration Base of the Chain recreates Ordos Group's No. 3 in the world of coal chemical industry. At present, coal mine projects and logistics parks have started construction and coal chemical projects will follow up in phases.