In the 1960s, the American pop car was spacious, comfortable, and of course fuel-efficient. The Volkswagen Beetle attracted a large number of loyal fans with its slogan “Thinking is still better”. According to traditional thinking, children love beautiful dolls and cute furry toys, but some people do the opposite and specialize in producing ugly toys.

Bushnell was the chairman of a toy company in the United States. He took a walk in the countryside and occasionally saw several little girls playing with a dirty and ugly insect, and he couldn’t put it down. The Bushy Nei Ling machine is moving. The market sells beautiful toys. What if it produces some ugly toys? After returning to the company, he immediately organized personnel to invest in research and development, developed a set of "ugly toys", and quickly put on the market.

Did not expect "ugly toys" a hit, gave the company considerable economic benefits, so that my colleagues are very envious. So "ugly toys" quickly became popular, such as "crazy ball" is a string of balls, printed with many ugly face; as rubber as a "rough coward" with long yellow hair, A pair of green skin and a pair of bloody eyes bulging, and when it blinks, it will make a very ugly voice and so on. The prices of these ugly toys are even higher than those of beautiful toys, but they have been selling well after the advent of the toys. In the United States, there is an upsurge of “ugly toys”.

The needs of humans are very complicated. Do not take for granted some of the fantastic ideas. Careful observation, bold assumptions, careful verification, sometimes unbelievable soundings, and finally proof of truth are completely feasible. Most people think that the lower the price, the easier it is to sell. In fact, high prices sometimes make products more sought after. According to some experts, during the period of the 1980s, there was a strange phenomenon in domestic brand liquor, which price increases or sales. It will rise and be sought after by the market. This is actually a psychological effect of people, and the quality of high prices should be higher.

Mr. Louis Vuitton was a technician who packed baggage for the French royal family in the 19th century. His skill in making luggage was gradually spread from Paris to Europe and became the most exquisite symbol of travel goods. In 1854 he founded the Louis Vuitton brand under his own name. In 1896 Louis, the son of Louis Vuitton, used his father's name to design an international LV pattern. For more than 150 years, people’s pursuits and aesthetic concepts have constantly changed, but LV can always dominate the trend. Products under the brand include leather goods (including handbags, trunks, briefcases, etc.), fashion clothing, shoes, watches, High jewellery, writing instruments and accessories have all maintained their unparalleled charm. Of course, the price is staggering. From 5,000 yuan to more than 100,000 bags, it becomes a symbol of the privilege of the rich and powerful. It is said that people who buy genuine LVs are not non-rich or expensive, and many have a monthly salary of 3,000. It can be seen that luxury brands have become a prop for the working class.

Wuhan ** Group launched the Yellow Crane Tower series, "the sky travel", "1916" and other high-priced **, the highest grade to reach 3,000 yuan a (5 packages), the price of each cigarette reached 30 yuan. At the beginning of the sale of these high prices, the public was queuing up and the black market prices rose. Although many citizens do not recognize this ridiculously high price, there is a strong demand for gifts as a gift. “Buyers don’t smoke and people who don’t buy” creates a strange phenomenon that high prices are in short supply. Chinese culture pays attention to ostentation and face, gives gifts to some important people, offers no money at hand, delivers money and is naked, and delivers high-grade smoke without being jealous. This is a genuine gift.

Parker pens are famous in the United States and even in the world. They are elegant, exquisite, and exquisite. They are gifts and collections that are often exchanged by high society. However, for some time, in order to expand sales, management decided to lower prices, resulting in a deficit in the annual statements, which is close to the edge of bankruptcy. High prices are indicative of high quality and represent extraordinary financial and noble status. Ordinary people sometimes want a luxury, of course, in addition to the price, but also need other indicators to allow users to really feel the high quality of the product.