Counterfeit clothing disrupts the domestic market

"Fight the world easy, keep the world difficult" Weihuo clothing is not easy to get the market recognition, with its own development space, but the addition of counterfeit products, so that Weihuo clothing market began to withstand a new test of life and death.

After the tailgear clothing in the clothing market was discovered, no one began to care about it, and finally was recognized by consumers. In this process, many genuine tailgear clothing people paid their own hard work and hard work. However, there are markets that have also attracted more counterfeit garments and have begun to disturb the market.

Many consumers have such experience. Nowadays, shops with “foreign trade dress” signs on both sides of the road can be seen everywhere. There are also some well-known “big names” such as BURBERRY, CHANEL and GUCCI on the clothing collars of the store. Sell ​​two or three hundred yuan. Some unknown brands sell for only 10 yuan and 20 yuan. “We sell all of these products are genuine original foreign trade goods.” In the foreign trade shops, they are concentrated on the Eleventh Road. They casually walk into a clothing store. The waiters in the store will basically introduce their own products. However, why are these so-called clothing tails all the same with other clothing stores?

Now more and more clothing stores say that they are selling foreign trade goods. How can there be so much foreign trade supply? In the processing contracts signed between foreign brands and foreign trade companies or factories, the specific number of garments will be strictly regulated. Generally, only 5% or more of the number of finished garments may be different. In this range, foreigners generally buy all the clothes. Lower or closed positions. Therefore, it is obviously impossible for the so-called “foreign trade clothing” team that appears on the market to be true.

In the early period of the financial crisis, foreign trade substantially withdrew its orders, and large quantities of domestic and foreign goods accumulated in the short-term. By the middle of the financial crisis, foreign orders had been reduced substantially, and domestic processing plants had been unable to sustain their success. The collapse or transformation of a large number of processing plants directly led to a reduction in the volume of the end product. Some newly-launched goods in the domestic market could not remain stable, and they could only fill the market with a large amount of positive goods, causing the price/performance ratio to fail to attract ordinary people.

Some new open markets have neither price advantage nor popularity, and passenger traffic will naturally decrease. The share of non-legacy goods is too large, the overall market price will inevitably increase, and its price competitiveness will be lost. For the current situation of the supply of textile and apparel off-duty goods, 23.53% of the merchants consider it more adequate, and 35.30% of the merchants believe that the source of supply is scarce, accounting for 41.17%. It seems that the supply of Weihuo is not missing, but as Mr. Luo said, the market is already flooded with too many non-tails, and the advantages of the entire market are gradually declining. To reverse the situation, we need to Competencies of tailgating households were pooled to increase the proportion of tailgating households.

If there is no standard in the off-mainstream channels, it will inevitably be difficult to innovate. There are several stock markets in the domestic market, ranging in size and grade, and business resources are not uniform. You open you, I open mine. If things go on like this, the concept of Weihuo will gradually fade and confuse. Many of our merchants hope to have a unified management and common specifications, but it may be that the stock market is not yet mature and will take some time.