With the 16th China International Textile and Accessories Fair (autumn and winter) Expo over the same period, October 20, 2011/2012 China Chemical Fiber Fabric Trends Conference was held in Shanghai, Jiangsu Wujiang Fuhua family star. Li Binhong, director of National Textile Product Development Center, said: "The joint launch of the Fuhua Family 2011/2012 new chemical fiber fabrics, taking into account the Fuhua family in this area have a stronger strength, has also been in a leading position." Fu Hua With the help of this high platform, the family has enhanced its brand influence and become an important source for chemical fiber popular fabrics. The release of this popular trend is divided into four main topics: 100% Urban Protection, Wonderland, Hunters and Prey, and the Arctic. The products are characterized by "lightness and fashion" and the colors are mainly "bright and jumping" Fuhua family to grasp their own trends and understanding of popular concepts were visualized. Over the years, Fuhua family always walk in the forefront of the popular market, in product development and design, color trend research has made significant achievements. Fuhua family was awarded the "Nylon (nylon) Weaving Product Development Base" by the National Textile Product Development Center and "China's Fashion Fabric Finalist" by China National Textile and Apparel Council. At the same time, it was awarded "Nylon, Polyester Product Color R & D base "title. Fuhua has been committed to the enterprise autonomy, high-tech, standardization, digital, market-oriented construction, in accordance with the new materials, new technology, new technology, new products, new applications were thematic research and development, research and development and system research and development, and actively investigate the terminal consumption The needs of customers, and customers face to face effective docking. On the one hand to customers the latest market popular messaging, providing marketable main products; the other hand, actively cooperate with the brand apparel companies to jointly study fashion trends, co-development of new products, at the same time carry out various forms of product promotion, the new Promote products in a timely manner, guide the consumer concept, enhance Fuhua brand image. Fuhua R & D Center with hundreds of brand customers have hundreds of docking services for customers to create and provide well-designed product samples, sample cards, linked to sample, and detailed product descriptions, allowing customers to better understand the characteristics of the product , Function, finishing and use, the samples sent by the customer's praise and favor, at the same time through direct communication with designers to grasp the fashion trend of clothing, tap the potential of the fabric itself fashion elements and improve product design level and Grade, the development of raw materials, weaving, dyeing and finishing the technical standards of various processes so that the products continue to adapt to the development of the market to meet the latest consumer demand to achieve high-tech enterprises to the direction of development and enhance their core competitiveness. Based on science and technology, based on information, Fuhua Family follows the requirements of environmental protection in the era and textile field, advocates "green fabric and low-carbon life", relies on information, drives innovation through mechanism innovation and management innovation, implements brand strategy guiding ideology, Promote energy conservation and emission reduction, pay attention to the recovery of raw materials, promote "green products", "green consumption" and "green marketing." First, in the production process, the use of new production technology, the development of low-carbon environmentally friendly products; Second, through the wastewater reuse, loom frequency conversion, the introduction of advanced weaving equipment and other measures to save energy consumption, improve product quality; Third, the use of recycle Raw materials, the effective reuse of waste, reducing carbon dioxide emissions, environmentally friendly, and can save nearly 80% of the energy; Fourth, the use of raw materials dyed raw materials, increase the development of the yarn-dyed fabric and research, effectively reducing the Dyeing and finishing part of the wastewater discharge and energy consumption; Fifth, increase the ultra-fine, ultra-light, thin product research and development, reduce the consumption of raw materials. In the next step, Fuhua Family will take greater strides in scientific research and cooperation and innovation, and will further extend and expand the research on textile fabric trends to the industry.