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"Fushen" CI logo is built around the initial letter "V" of the English word "Virtue," symbolizing excellence, integrity, and ambition. The design features a clean, minimalist composition that echoes the neckline of a Shirt—simple yet refined, capturing an elegant, sophisticated, and stylish essence. The "V" is reimagined as a powerful horn shape, evoking strength, courage, and triumph, embodying the spirit of warriors and the pursuit of success.
This emblem represents a generation's dream: to break free from limits, soar toward the infinite universe, and live a life filled with boundless energy and timeless soul. It stands for the pursuit of greatness, the blending of global wisdom, and the creation of a modern "rich gentry"—not just in wealth, but in character, taste, and vision.
As a brand, Fushen reflects the entrepreneurial drive, the confidence to challenge the future, and the relentless pursuit of leadership—both nationally and globally. It embodies the spirit of innovation, progress, and boldness. As a product, it symbolizes high-class quality, refined taste, and a commitment to excellence. It brings to life the philosophy of "Strive for Harmony and Cultivate Fine Gentry," representing not just style, but a way of life.
July 03, 2025