Henan clothing companies to Taiwan to learn

After studying in Taiwan, Henan clothing has been ready to go.

On July 9th, nearly 1,000 elites from the garment industry in Henan visited Taiwan to conduct a week-long visit and study. Together with their Taiwan counterparts, they held the “2011 Cross-Straits Clothing Industry Summit Forum” to discuss the prospects for cooperation and development of the garment industry across the Taiwan Strait. This is another major move in Henan garment industry following the appearance of the Chinese clothing expo in the north.

Unlike other industries that come from the government to dock with the outside world, it is not the first time that the clothing industry in Henan spontaneously moves closer to the developed regions.

“Taiwan's garment manufacturing industry is developed and the degree of fashion is also very high. The visit to Taiwan and the agreement reached with local garment companies are also a golden opportunity for companies to learn the brand operation and product development experience of Taiwan’s apparel companies and enhance the local brand fashion. A good opportunity," said Li Gang, executive chairman of Henan Garment Industry Association.

Closer to the high-end Henan as a major textile and garment province, the apparel industry has grown wildly in recent years, especially female trousers, which account for almost half of the domestic industry.

At present, Henan has more than 1,200 garment enterprises and has a number of quality brands such as Dream Shuya, Ya Lida, Yiyang, and Goloris. However, inconsistent with the super-large amount, the brand appeal of Henan apparel is still lagging behind those in Guangzhou and other regions. The bottleneck of quality and brand mismatch and lack of high-end products still constrains Henan women's wearers to move closer to high-end status.

“Weak brand influence and poor fashion are major shortcomings that restrict the growth of garments in Henan. To women's trousers, for example, Henan women's trousers have been well-known in the country, and the quality and crafts are also very good, but a pair of trousers is also About 300 yuan; the same quality, if you use other well-known domestic brands, the price can grow several times." Li Gang said, "To cultivate a well-known clothing brand, we must first cultivate the fashion entrepreneurs fashion awareness."

Li Gang believes that the rapid development of brand awareness and the integration of fashion with the cutting edge is the development of clothing in Henan.

Zhao Qinghe, general manager of the production base of Zhengzhou Dusen Clothing Co., Ltd., said: “The garment industry in Henan has a high reputation throughout the country. Although there is no shortage of designers, because of its location in the interior and lack of fashion, garments are always The level of integration with international fashion obviously lags behind coastal areas in management experience."

To earn back now, due to the increase in labor costs and rising operating costs in the coastal areas, the garment industry has been on the ground. To undertake the transfer of the garment industry is not only a challenge to the garment industry in Henan, but also an opportunity.

“Under the conditions that labor shortage has become the norm, how to improve management efficiency and resist the impact of labor costs and operating costs is a problem that Henan garment companies need to pay attention to after the transfer of industries. This visit to Taiwan also aims to learn from Taiwan. Clothing company advanced management experience." Li Gang said.

The visit to Taiwan by thousands of people, Henan garment companies also has a goal is to seek cooperation opportunities with the Taiwanese garment companies, to win orders at this summit forum or reached a cooperation intention.

Henan clothing needs to boldly seek cooperation, establish an international brand image, and earn back. Li Gang said: “We have no problems with the production process and quality of garments in Henan. What we lack is only the impact and the right timing.”

Zhao Qinghe said: “Through thousands of people visiting Taiwan, we can increase our influence in the momentum and cause Taiwan’s clothing industry to pay attention to the garment industry in Henan, so that they can understand the strength of the garment enterprises in Henan. much better."

In Henan Apparel Industry Association’s opinion, the significance of this cooperation is far more than just getting an order so simple. They hope that they can introduce a number of advantageous companies on the basis of going out and jointly promote the development of the garment industry in Henan.