Heng Yuanxiang 2010 Leiren Advertising Conjecture: Tiger or Wolf?

After Hengyuanxiang became a sponsor of the 2008 Olympic Games in Beijing, more than a decade of advertisements for “Hengyuanxiang, Yangyangshan” was used, and it suddenly became “Hengyuanxiang, beef and cattle”. In the Spring Festival of 2008, a one-minute advertisement consisting of twelve animals, such as “goat sheep, beef cattle, pigs, pigs, and rat mice”, met with people again.

The "Yang Yang Yang" and "Yiu Yang Niu" or "Pig Pig" and "Mouse Rat" are all in charge. Anyway, Heng Yuan Xiang's advertisements are like New Year's films, humorous, and funny. They have almost become a scene of the Spring Festival each year.

Right now, the Spring Festival of the Tiger is approaching, I do not know what Hengyuan Xiang advertising will play this year what trick? The author thinks that if Hengyuanxiang makes no effort to use living science, then this year's advertisement becomes "wolf and wolves".

Not long ago, Yu Wenqing, head of the “Sheep” graphic trademark, Yu Wenqing, head of the Jiangsu Xinglong Clothing Co., Ltd., brought the Hengyuanxiang Group and its distributors to the dock of the Beijing No. 2 Intermediate People's Court, claiming up to tens of millions of yuan in compensation. It is reported that the case has been accepted by the Beijing No. 2 Intermediate People's Court. At the same time, Hengyuanxiang will also report to the business sector in Beijing, Jiangsu and other places. Yu Wenqing stated that in 2001, he applied for registration as a trademark after a slight modification of the “goat” pictograph in Oracle. He registered in 2003 and was transferred to him personally by the company in 2004. Yu Wenqing stated that around August 2009, he discovered that some brands of T-shirts, shirts and other garments on the Hengyuanxiang Group had the trademark printed, and Hengyuanxiang Group did not seek his consent.

Obviously, Hengyuanxiang, who has always been famous for his “goat sheep” and who live in a world that is pleasing to the eye, despite its vitality in promoting the so-called “Zodiac” culture, has suddenly encountered the “wolf and wolves”. As early as a few years ago, the Hengyuanxiang advertisements had been criticized constantly, but the Hengyuanxiang Group's profits have always grown rapidly in the “bad review”. Therefore, Heng Yuan Xiang, who has gotten cheaper, has a lot of pride not to “vulgarly advertise” in the end.

Interestingly, the "wolf" is not derogatory in the Chinese business community, and many famous entrepreneurs also use the "wolf" to show their courage. Haier has a famous saying that if you don't turn a sheep into a wolf, how can you dance with the wolf? Therefore, if Hengyuanxiang, who has always been out of the ordinary course of licensing, jumps out of the Three Realms, he will also make “wolf and wolves” advertisements from sheep and goats, beef cattle, pigs and pigs, and mouse rats. What can't you do?

What are the "wolves and wolfs" and maybe even "tigers"?