The feeling of ONLY store Enter an ONLY store and think about how it feels about this store. Do you feel that it is easy? Comfortable? Inspired? Any ONLY store in any country should give the same feeling to the guests. Every ONLY store should appear in a unified "ONLY" image. We have succeeded in doing this because we have shaped the road to success, including: products, store layout, store clerk, storefront display. These elements create the ONLY brand store, where guests are happy to stay and spend. The importance of storefront display Store display is one of the key factors in the success of the fashion retail industry. No matter how good our products are, the prices are reasonable, and the market investment is large. If we can't display the goods correctly, they will still not sell. Our display should give the guests a revelation that makes them feel that they are making a difference in the clothing they are buying. We want to convey the latest fashion concepts to our guests. They will think, "I will be fashionable when I wear this kind of clothes." The combined display can guide guests to purchase matching pants and belts after purchasing a satisfactory shirt. The ONLY store, which has been carefully displayed, will show people with an excellent image. And all the excellent ONLY stores as a whole will establish a good brand image in the minds of consumers. To achieve this goal, we must ensure that our store is: 1, very clean and tidy. 2, all clothing is displayed perfectly and neatly. ONLY display manual The ONLY brochure will help and guide you through the storefront display. Of course, it will continue to improve and enrich. Fashion is constantly changing and our brochures will change. We will always add new display methods, new product systems, etc. We are a leading domestic fashion brand and we should and must surpass other brands and other stores. A, B and C areas The A, B, and C areas in the store should be displayed. It is critical to understand the location of the A, B, and C areas in your store. Different displays made in different display areas can guide the guests. Every clerk should have a clear understanding of this, and to do this, you need to consider the following questions: 1. There are several entrances in the store. 2. Which direction do you most often come from (where is the stairs or escalators of the mall)? With this in mind, you can know how the guests are moving in your store. Not only do you have to let the guests enter the store, but also keep them in the store. We inspire the guests to shop through the exhibition. To make each display area special, it can attract guests to go and see. In this way, the guests will walk through every corner of our store and look at each item under the guidance of the exhibition. A-zone Normally, Zone A is located on the right side of the entrance to the store, as this direction is the most natural flow of the guests. Of course, the situation of each store is different, depending on the location of the entrance and where the guests come from. The display tables, display props and models facing the guests at the entrance are the most important. We usually display the following items in Area A: n main product n Seasonal products (summer blouses, winter coats), n specially recommended styles. B-zone Zone B is usually located in the center or in the center of the rear wall. Most of the stores rely on the back wall of the closet shelf is the B area. If you follow the rules of the exhibition, make the display of the closet shelves fascinating, and your guests will go to the closet shelves to buy. In Area B, we usually display the following goods: the goods displayed in Area A not long ago, the new arrival. C-zone Area C is a relatively poor location in the store. Usually in the back of the store, in the corner or behind the pillars are not prominent. We need to pay more attention to the display here so that guests do not ignore the goods here. We can create special display effects through some personalized clothing. This will appeal to those who like to dress differently, where they can find more unique styles of clothing, where we usually display the following items: distinctive styles, such as fast-moving items; eye-catching styles that appeal to those The most sensitive to the fashion. A, B and C areas Storefront sketch Draw a sketch of your store, as shown below. The diagram should be simple and straightforward, and the location of the entrance can be clearly seen. The areas A, B and C are marked in the figure. If you have already painted the storefront, you can copy one into this manual. In this way, each store clerk can clearly know the location of each display area in the store. Store display Great change The storefront display is completely changed every week, that is, every month. Only in this way can the guests always be interested in our store, even if there is no new goods on the store, the change effect brought by the replacement display is also very good. The change of the display position of the clothes will make the guests feel fresh, as if the clothes have become fresh, and the old customers will come to visit frequently. Small adjustment Every time there is a new arrival in the store, you should make some minor adjustments to the storefront display. Steps in the storefront display 1. Draw a sketch of your store and remember where A, B, and C are located. 2. Take out your display manual and prepare to refer to it at any time. 3. Determine which style to display in Zone A. Mark what sketches are displayed on your sketch. It is very important to place the best-selling style on the display table in front of the store. 4. Write down all the colors of the clothing in your store and divide them into two color groups: basic colors, such as black or sand, which are the colors of most styles; color jump: white or pink, for example, a few styles . 5. Divide the color of the clothing that is to be displayed on the display wall of the B and C areas or the model shelf into color groups. Make sure the basic color and the color jump are mixed. 6, try to create some color zones. For example, the red zone is on the left and the blue zone is on the back. 7. Once you have made a plan, you can start showing up. Start with the display table in Area A and the model shelf. 8. Complete an exhibition area at a time, so as not to mess up the entire store. Always pay attention to how many more are left, and keep an eye on the changes in the entire store. Each display area should be just right. 9. Make sure that the best-selling styles are the ones that are most easily seen and found by guests. 10. Finally finish the model's dress display and hang the price tag on the display table and the model's clothing. Final inspection 1. Adjust the spotlights so that the lighting effect of each display area can be optimized, and depending on the situation, high-speed light, dark clothing needs more illumination. 2. Check to make sure that each piece of clothing is hanging or folded very well. 3. Check the tag, the print on the clothes and other special designs. Is it easy for the guests to see them? 4. Make sure that the clothes on the hanging display are ironed and flat. 5. Organize the clothes and remove the thread or dust from the clothes. 6. Hang the price tag. 7. The store should be kept clean and there is no dust on the floor, under the display table and on the floor. 8. Check if the fitting room is clean. 9. Do not place any debris on the checkout counter. Keep it clean and tidy. Only brochures and small posters can be placed on the cashier’s promotional shelf. 10. Visit the storefront. The next section will explain the tour of the store. Store tour tour Store tour After finishing the exhibition, a good way to check the display effect is to imagine yourself as a guest and to view the inside of the store as a whole. This way you can look at each corner from different angles and get an overall impression of the storefront, evaluating the store from a distance. Such patrol browsing should be done at least once a month, and the store manager should do 4 quick searches every day. Every clerk should know how to do it. How to do patrol browsing: Start through the hall from the outside of the store. Compare your store to the store next to you and ask yourself the following questions: 1. Is the appearance of my store attractive? 2. Compared with the four stores next to it, is the display window and model display in my store fascinating? 3. Does the display of the window and the model give the guests an impression of the purchase? 4. Does the store look clean? 5. Can the store feel that there is a new arrival? 6. Is my store the best store in the mall? Entrance: When entering the store door, ask yourself the following questions: 1. Where is the clerk? Are they chatting with each other? Did they greet you? 2. How about the clerk's dress? Is it tidy and ironed? Does the shoe match the dress? 3. Which display area did you first notice? 4. Is there anything in the store that you no longer want to enter? 5. What does the inventory in the store look like? Is it very outdated/old, not clean? Inside the store: When you enter the store, you have to ask yourself the following questions. 1. Look around, can you find what you are looking for? Is there any display area that is particularly attractive to you? Do you want to go closer and look at the display area? 2. Does the clerk guide you to see some items that you are interested in? 3. If you don't like the style recommended by the clerk, does she suggest other options for you? Exhibition wall display Display wall A wall area consists of one or more panels. You can design different combinations. Each panel wall should display 2 to 3 colors, and should be a combination of basic colors and color jumps. Front display When you start to display the wall of the exhibition wall, you must first consider what style you will display on the front. The front display is the most important position in the exhibition wall display, and it also attracts the attention of the guests. The goods that can be displayed on the front side are: the design has a special style, the style that has the decorative effect on the store display, and the style that you want to pay special attention to, try to display the styles displayed on the poster below. Be careful with styles. If you show two shirts with different prints together, they will look confusing. It is best to display printed shirts together with the basic style. In this way, printed shirts will look more attractive. We have to consider the entire storefront display globally. The clothing displayed under the wall of the display panel should look very beautiful and create a stylish atmosphere in the store. If you do two front displays, the color on the left should be slightly lighter than the one on the right. In short, the goods on the front display should be of a style that is more special in design or helps to reflect the brand image. The styles displayed on the posters will be displayed on the front side. The printed tops will be displayed at the same time as a basic shirt. Light-colored clothes hang on the left and dark clothes hang on the right. Exhibition stand (display table) exhibition The stand (display table) is one of the most important pieces of Furniture in the store and is usually placed in the A display area. Which style we choose to display here is crucial. Bestsellers and seasonal goods should be displayed here. The following are the exhibition rules: the combination of clothing that can be matched; the matching of different styles and similar colors; no goods placed on the lower layer of the laminate; at least 6 pieces of clothing per quilt; the clothes are placed towards the guests; if the brochure and The colors of the exhibits are similar, and the brochures can be displayed on the stand. It is not convenient to hang on the hangers, and it is very suitable for the goods placed on the stand; the pants and the tops belong to the same series; do not display more than two styles on the stand at the same time. Accessories; do not display more than 4 different styles of clothing on the stand; display handbags on the stand to ensure that their colors are well matched with other displays; no goods are placed on the lower layer; pants and skirts belong to the same series The shirts are of the same style and different colors. illumination Lighting is to create customer awareness, consumer environment and brand image, lighting effect can promote sales, so it is very important to ensure the best possible lighting. When the bulb or tube flickers, it must be replaced as soon as possible. The broken bulb or tube will make the store feel that the store management is not good. This is contrary to the brand image we hope to establish. There are 2 to 4 spares in the store. The light bulb can ensure that the broken lamp can be replaced quickly and in time. In addition, it is very important to adjust the lighting light, because it is directly related to the display effect. When you change the clothing mix or move the model position, you must adjust the lighting accordingly. in stock Make sure that the in-store product type is complete, and the number of shortages will be filled out after reviewing the sales every day. Every morning, the library will be able to grasp the broken code, so that you can clearly know what kind of goods need to be transferred. On the point of goods transfer, please remember that we are a big collective, each store is not isolated, we are united and collaborative! If there is not much stock in your warehouse, ask other stores if there are any surplus goods that can be transferred to sell. If there is only one item left in your store, don't leave it in the store. Instead, tell other store managers or warehouses to transfer them to this best-selling store. Slow-moving goods If a certain piece of clothing is unsalable in your store, you can try changing its display position such as placing it on the display table, making a front display or putting the model on. If you are still unsalable after changing the display, you need to talk to other store managers. Transfer this dress to those shops that sell well. Keep in mind that high-priced items (such as coats or suits) are a big investment for the guests, and they usually take a while to make a decision before buying. Lucky Tree Painting Arts,Modern Art Paintings,Art Deco Paintings Visual Beauty Import & Export Co., Ltd. , http://www.fj-oilpainting.com
February 07, 2019