In 2014, it was an extremely unusual year for the Chinese apparel market. The consumption in first- and second-tier cities was sluggish. The profits of various apparel brands plunged sharply and the number of outlets was staggering. At the same time, there was a rising star in the third and fourth tier cities Earth, eating a huge dividend released by China's urbanization movement!

With the continuous promotion of urbanization, China has greatly accelerated the transformation of the vast majority of rural population to urban residents. The authorities predict that by 2025, China will have nearly 1 billion population living in urban areas and over 200 population will be overpopulated Millions of cities, a surge in population and a leapfrogging urbanization will allow explosive growth in the wealth and consumption levels of the Chinese market! This gives the domestic apparel industry a new opportunity for development!

In 2014, it was also an extraordinary year in the history of MARLOCA brand development. After eight years of operation in the brand market and 600 carefully cultivated brand stores, the supply system, brand operation management and terminal channel management continued to improve. New opportunities for market development were opened Under the premise of many good, the Group headquarters glamorous, far-sighted formulation of a comprehensive layout of the domestic market strategy, plans to early 2017, the total number of stores will reach 1,500 to further expand the brand market coverage, enhance the brand scale effect, together with the dealer Share the bonus of the times brought by the process of urbanization!

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