Recently, a new generation of designer women's brand called Otter Republic in Shanghai held a small new release show, the presence of mostly designers and fashion magazines and media people, although the entire event lasted just over an hour, But still get excellent evaluation, the famous fashion commentator tide net Bedi is exclaimed, Otter Republic or will trigger the domestic original women's brand market structure.

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Otter Republic, also known as OR, is notoriously unknown in the country, but is famous if it refers to her "mother" crown group. Crown Star Group from Taiwan, founded in 1993, nearly 20 years has been focused on the research and development of knitted fabrics, with an annual output of 10,000 tons of high-grade knitted fabrics, and dozens of well-known international and domestic sports and leisure brands have very close Cooperation.

Since 2008, Guanxing Group has set up "OR Lab" in Taiwan to provide Taiwan's new generation designers with a platform to industrialize creative industries, cultivate original designs and organize "OR Original Design Contest" once a year. To date, Held three times.

At OR Labs, new generation designers from across Taiwan such as Department of Applied Design at Kaohsiung Normal University, BenQ Design Institute, Taiwan Creative Design Center, Aer Design Department, Aalto University, etc. are free to play their own Inspiration, fully interpreted the idea that "creativity is to feel life more profoundly", redefines the definition of life from their design work and brings out more imagination space.

After nearly three years of cultivation, Otter Republic has become famous in the fashion circle in Taiwan. Although there is no real flagship store opened, Otter Republic's Almost all of the original design products have been sold out. Otter Republic, based in Taipei's creative center, has also become a paradise for inspirational "Taobao" designers.

How to make Otter Republic grow faster has always been a top concern for CNGC Group. It has taken root in the domestic textile and garment industry for nearly 20 years and cultivated Guanxing Group's high sensitivity to the domestic market. Guanles Group believes that with the 80,90 gradually become the mainstream of society, personality, the original apparel products will have a vast market. Therefore, the crown group in 2011 Otter Republic brand officially brought into the mainland market.

Currently, Guanxing Group has set up R & D center in Shanghai and plans to gradually integrate the design and development strength of Shanghai and Taipei. "Dedicated to promoting original designs in the mainland and bringing LifeStyle Design in Taiwan to young, love-minded women, there is no profit target in five years..." In words, Edward, the general manager of Otter Republic Shanghai, is looking forward to more .