Positioning apparel products according to lifestyle

In general, when designers plan their products, they will position products based on age. However, at the recent World Trade Center Lecture 8 - “Guide to Autumn/Winter 2012/13 Fashion Trends,” Ms. Agnes Kubiak, creative director of STYLE-VISION in France, put forward a brand new perspective: Design should be based on people’s different lifestyles and needs. Your own product.

Start with four different lifestyles to reflect trend planning, and help students through the four links of “Fabrics/Color/Clothing Trends, Fabric Color Themes Matching, Different City Fashion Brands, and Creating Your Own Trending Theme” Learn how to apply trends to real products. The design directors, product managers and purchasing managers of 20 companies such as Youngor, Yi Lian, and Sunshine participated in the event. According to Agnes Kubiak, apparel products are divided into four categories.

The first type of products are aimed at people who have a high status in work and society and who pay attention to quality and quality. Dark colours and classic colours are usually chosen. High quality wool fabrics, schenker fabrics and rough-surfaced fabrics add a touch of luxury. At the same time, the cut must be excellent, and the simple style can be embellished with the print or decorative details of the fabric.

The second category of products is for people who have good income and also have their own leisure time. Light gray, beige and camel add warm orange color is their favorite color. Soft wool, metallic and fashionable multicolor fabrics and Knitted sweaters are preferred. The style will be slightly bold, sexy and comfortable, and even a bit wild to show their different living conditions.

The third category of products is suitable for people who pay attention to work and leisure and focus on urban trends. Select warm colors for the colors, such as dark pink, orange, and green trees and blue lake water from nature. And tried to combine old denim, embroidered Leather, thick and padded fabrics, as well as heavy masculine fabrics and lightweight womenswear fabrics, but the profile is very feminine and well-cut.

The fourth product is suitable for everyday wear. Emphasis on sportiness, romance, or functionality is easy to wear. Gray is the first choice for blending soft colors, silk fabrics, satin fabrics, flowing fabrics, light fabrics and fleece texture fabrics, giving romance a new way of expression. On the flower shape can be used a variety of fabrics with a variety of large patterns or decorative, weave.