Seven wolves "scratch to poison" business model innovation into focus

If we say that the 3478 points of the Shanghai Composite Index on August 4, 2009 were the highest since the current round of the financial crisis in 2008, then this time, the total market value of the time point is only over 4 billion yuan in Fujian. For Septwolves Industrial Co., Ltd., it is nothing but the total market value of the latter is now close to 9 billion yuan.

“September Wolf is a purely domestic leading enterprise in the fast-selling industry. The financial crisis has severely hit China’s export-led economic and social development. At the same time, China’s domestic sales market has also opened up unprecedentedly. Seven wolves have ushered in the past two years. It is called the fastest development cycle.” Xiamen in August is still hot, and Zhou Shaoxiong, the family head of Seven Wolf, is facing the reporter and admitting “wild growth” is a very pleasant thing, but it is precisely because of the time. During the period, seven wolves will continue to carry out "scratch-detox" business innovation in the future.

In July 2010, several brands such as Septwolves, Jeanswest, and Scarecrow were exposed by the Beijing Municipal Bureau of Industry and Commerce. Subsequently, seven wolves said that the products that were sampled were produced by Quanzhou Qipeng Sporting Goods Co., Ltd., an authorized operator of seven wolves. They were strictly executed in accordance with relevant implementation standards at that time and were qualified products. This controversy caused by the old and new national standards has also shown that the seven wolves are still immature and its business model has been renovated, which is more worthy of attention.

American-style POLO's Chinese Proposition

The seven wolves advocating "the man is not only one side" have never been jealous of others saying that he is an imitation show.

"Our goal is to make the United States POLO, but now we are too small, just an American-style Chinese POLO," Zhou Shaoxiong not only regretted to the "China Business News" reporter expounded why the seven wolves to become China's POLO Meaning and importance. He believes that POLO is not only a good clothing company, but also represents a mature business model and development path. Its products have already swept the world, so seven wolves are happy to become POLO fans and followers.

In 2009, POLO achieved sales revenue of more than 11 billion U.S. dollars. It is this huge financial data that makes seven wolves very coveted.

On August 17, Septwolves released the 2010 interim results report: operating revenue for the first half of the year was 973 million, up 10.67% year-on-year; net profit attributable to shareholders of the listed company was 123 million, up 31.12% year-on-year.

Obviously, in the face of more than 10 billion U.S. dollars of American POLO, the biggest problem for China’s seven wolves that have just exploded “toxic clothing” incidents is how to quickly increase sales revenue.

“Doesn't deny that the domestic garment industry has passed the era of staking and enclosure. Although there are more than 3,000 stores in seven wolves across the country, we believe that if we want to achieve the performance of POLO, we will need to pay more attention to the internal management of enterprises and the construction of internal brands. We also realized that the possibility of relying solely on single-product men to achieve large-scale performance is not without, but it is too difficult.” Zhou Shaoxiong stated that learning from the US POLO does not mean that the seven wolves will be completely model POLO, and that innovations and changes from time to time will become the future of seven wolves. The core task of a long period of time.

The image of POLO's men's dominance in the international market has been deeply entrenched. In fact, seven wolves in China are absolutely men's leaders in the absolute sense. However, as for the path of innovation, Zhou Shaoxiong has clearly put forward the industrial layout of “diversification of categories, diversification of series, and diversification of brands” since 2010, which is not only the integration of men’s suits, jackets, shirts, pants, and socks, but also extends. Couples, children's wear and even women's wear.

“We are still exploring specialized youth culture and other series of topics, such as the post-90 consumer groups, we may design a very exaggerated costumes to reflect their personality.” Zhou Shaoxiong said that the entire industry chain is the biggest interpretation of the seven wolves on the landing of POLO in China. The largest scale of innovation.

On the other hand, the path of the seven wolves to carry out diversified investment in the main business of clothing is also in the management of Zhou Shaoxiong. "A lot of problems, only if we have ideas and put them into practice, we can be sure that we can succeed." He said that there is no clear target for mergers and acquisitions, but seven wolves are willing to make an attempt in the future.

Zhou Shaoxiong does not jealous of the "toxic clothing" incident that raged in late July. “We think this incident is actually creating a more positive and healthy public opinion environment for the seven wolves. Taking advantage of the misunderstanding and interpretation of the old and new national standards by relevant departments, the seven wolves once again popularized clothing safety education for the national consumers. "Zhou Shaoxiong said that the tested products were produced in July 2007. Therefore, all the indicators except for the spandex composition were inconsistent with the current new standard (modified at the end of 2007). All other indicators were qualified, and spandex fiber material was better." The fiber material does not contain toxic and harmful substances and has no harmful effects on the human body.