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Swedish menswear brand LAGOM unveiled its 2010 Spring and Summer collection, featuring the charismatic male model Texas Olsson. Known for his natural charm and striking presence, Olsson brings a fresh energy to the campaign. The collection showcases a vibrant palette of colors, yet it avoids excessive publicity, focusing instead on the essence of the designs. With soft, spring-like textures and a refined aesthetic, the line captures the perfect balance between tradition and innovation. Each piece reflects a thoughtful blend of classic tailoring with modern sensibilities, making the collection both timeless and forward-thinking. As the fashion world continues to evolve, LAGOM remains at the forefront, offering a vision that honors the past while embracing the future. Explore more of the collection and discover how LAGOM redefines contemporary menswear.
July 11, 2025