In the past ten years, leather goods dealers have been actively approaching and recruiting designers, especially young designers, some of whom have not even had time to step out of the school gate. They provide designers with free samples and establish contacts with various trade groups. Last summer, Alexa Adams and Flora Gill of Alexander Wang, Haider Ackermann, and Ohne Titel were invited together to Copenhagen for a one-week visit to the design studio of Saga Furs. This marketing company directly represents up to 3,000 leather goods suppliers in Finland and Norway. Saga Fur often sponsors this type of event, and invited designers are given the privilege of freely using their top fur.

So, naturally, Alexander Wang and Ohne Titel added fur elements to their Fall/Winter 2010 collection. HaiderAckermann introduced a fur scarf and a slim fleece jacket with a fur trim and a neckline.

“We have discovered a completely new possibility of using a fur-like fabric that can now be made lighter,” said Alexa Adams, designer at Ohne Titel. “The fur increases the diversity of the fabric. We seem to be embarking on a long history. New World."

For this view, several young designers agreed. In their eyes, instead of saying that fur is a symbol of luxury, a rebellious sin, it is better to say that it is a novel design vocabulary. Alexander Wang stated that he did not want to use fur in his own line at all, but he changed his mind after looking at a variety of fabrics with a plush texture resembling fur. "The key is to create a rich and extravagant texture on the premise of blurring the boundaries between genuine leather and faux fur," he said.

Adams revealed that she learned a new technique in Denmark that enabled her to arrange extremely thin and thin fox skins on evenly-spaced silk fabrics, resulting in a weight and price that is only 1/3 that of traditional fox skins. A new kind of fur. In the new series, she and Gill used this fabric and chose Army Green. Carine Roitfeld, editor-in-chief of the French version of "Vogue", was very pleased with this style, so the designer sent the sample directly to the hotel where she stayed for the next day of the fashion week - the price of this dress on the counter would be as high 10,400 U.S. dollars, but Roitfeld wore it in front of the camera frequently. The final designer decided to give her the clothes. Because the high image rate has already made it worth the ticket price, not to mention that its fabric is provided free of charge. It doesn't cost anything at all. .

It is not only young designers who enjoy the benefits of new technologies. In Michael Kors' new collection, there are knee-length fur coats and even fur skirts. "I see fur as another kind of fabric in women's wardrobes. The fur manufacturing technology is just like textile technology," he said. “It can be feathers, thin strips, no lining or even knit. As long as the comfort and luxury can be combined, the result will always be exciting.” Gridia Design Director Frida Giannini said that the warmth of Gucci's classic fur products has now been Combine with a lightweight garment like a T-shirt. “For example, the surface of our mink coat is covered with a layer of fox fur blend fabric,” she said. “It perfectly embodies the craftsmanship and creativity of our artisans in fabric manufacturing.”