The cold weather is not cold

Thousands of down jackets to play 6 fold, new coats 8.8 fold, fashion cashmere coat discounted 88 yuan. Immediately into the month of December, the slow weather that has not arrived has forced businesses to use "killers" to launch various discount promotions. Yesterday, the reporter visited various supermarkets and learned that because the sales period of winter clothing this year is shorter than last year, sales of some winter goods such as cotton clothing and electric heaters are not satisfactory, and businesses have repeatedly complained that they can't sell.

Yesterday, on the third floor and sixth floor of a large shopping mall on the West Street, various new cashmere coats, down jackets, etc. launched discount promotions, and a 2,000-plus fashion coat can be used after 80% discount, according to the consumer. The purchase of long-term, short-term reduction of 38 yuan - 88 yuan. In a large shopping mall on Yanta Road, a new down jacket with a price of 1380 yuan was sold at a discount of 828 yuan after a 6-fold discount. There were a large number of customers who tried clothes at the scene, and there were very few buyers.

In addition to winter clothing, the sales of quilts, plush underwear, sweaters, and electric heaters are also affected by many factors such as temperature and price, which reduces the interest of customers.

Ms. Zhu, who has worked hard in the clothing industry for nearly 10 years, told reporters that in the cold season in late October, the sales of cotton clothes were not bad. Since November, the temperature has not dropped sharply, and the cotton clothes have failed to sell. “When the purchase price was affected by the increase in cotton prices, the wholesale price was very high. Now that the retail price has not dared to drop too much, or else it will take a loss. Now we only hope that the cooling weather will come.” She said. Ms. Ho from a brand clothing store in Tumen said that there were more than 200 stocks of down jackets in the store, and so far it has sold less than a quarter. “Not easy to sell, customers are too lazy to come in at the door, this year’s sales cycle is short and there is no way to cool down. It’s not comparable to the same period last year.”

This reporter learned that due to the 2012 Lunar New Year in January, earlier than in previous years, this year's winter clothing sales period is shorter than last year. According to industry insiders, it is expected that with the arrival of cold weather, sales will change.