Half Moon Bay is a well-known underwear chain that was originally established as Yiwu Wei Zhong Underwear Company. Founded in 2002, it is located in the China International Trade City in Yiwu, Zhejiang Province. Over the years, the company has become a leading brand in East China, specializing in high-quality products such as bras, fashion underwear, home wear, pajamas, and more. As a professional sales agent and franchise service provider, Half Moon Bay offers a wide range of premium undergarments to customers across the region. From the very beginning, Half Moon Bay has been guided by the business philosophy of "integrity-based management, open sourcing, mutual development, and putting people first." The company's entrepreneurial spirit is built on values like integrity, innovation, dedication, hard work, and pioneering efforts. Through years of dedicated management and continuous effort, the company has experienced rapid growth in sales and has significantly strengthened its overall capabilities. Today, Half Moon Bay represents over 20 well-known brands, including Jiao Ying, Choi Ting, Shu Wei, Yaan Lena, Hung Attitude, Colorful, and Pyrene Sini for bras; Cheng Choi and Song Choi Si for fashion underwear; Mu Lung Family and Twenty-First Family for home wear; Bev Poem, Her Favorite, and Flower Grass for nightgowns; and Oviedi, Ting-Ting Yu Li for adjustable underwear. With more than 4,000 product varieties, an operating area of over 2,000 square meters, and branches in Hangzhou, Wenzhou, and Nanjing, the company has established a strong presence throughout Zhejiang Province and beyond, forming long-term strategic partnerships with nearly 1,000 customers. In 2008, Half Moon Bay began transforming its business model to further enhance its development potential. The company focused on strengthening internal management, standardizing brand operations, and implementing detailed systems in finance, marketing, and human resources. This led to a more structured and efficient operation, ensuring sustainable growth. Under the leadership of a brand manager, the company provides professional services and continues to expand its influence, now reaching cities like Hangzhou, Wenzhou, and Ningbo from its origin in Yiwu. Since its inception, Half Moon Bay has always aimed to create value for the community, generate benefits for customers, and provide opportunities for employees. The company follows the principle of "customer first, credibility first, service first, and efficiency first," striving to build the most promising and successful underwear business in the market. Stretch Knit Fabric,Air Layer Fabric,Diamond Shape Air Layer,Black White Jacquard Fabric SHAOXING WUYUN TEXTILE CO.,LTD , https://www.kexintextile.com
July 19, 2025