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Despite the global economic crisis, some enterprises have still managed to perform well. Shanghai Jia Qi Clothing Co., Ltd. is a prime example. On November 13, 2010, during the spring and summer season, the company received a large number of orders for children's clothing. In his speech, General Manager Shen Weijia mentioned that in recent years, the company has seen significant growth, and this year’s performance will definitely exceed the set targets. It is expected that 2010 will see even better results, with an increase of over 20% compared to the previous year.
This success has brought attention to OshKosh B’gosh, a century-old American children’s wear brand that has built a strong reputation in the Chinese market. What lies behind such impressive performance? A key factor is the company's focus on improving service awareness and strengthening service measures. By paying close attention to product integration and adjusting product structures and specifications, OshKosh B’gosh effectively meets the needs of the Chinese consumer market, solidifying its market position.
Another important aspect is the emphasis on training and information exchange. The company has created a platform that promotes mutual benefits, helping dealers gain new insights and explore fresh profit opportunities. For instance, marketing seminars like “How to Be a Good Manager†have greatly benefited local business owners by encouraging them to think differently and find new ways to boost their sales.
OshKosh B’gosh has also been successful in expanding its distribution network, becoming a pioneer in capturing smaller cities. Their aggressive strategy has helped spread the brand’s name across China, making consumers more familiar and fond of the brand. The presence of OshKosh B’gosh products can now be found in remote areas such as Xinjiang, Hainan, Inner Mongolia, and Nanning, where the brand has gained popularity.
Dealers play a crucial role in spreading the brand’s reputation. Many of them are passionate about OshKosh B’gosh, which not only helps expand the brand’s marketing reach but also increases the number of stores. Ms. Gu from Nanjing opened a store this spring, and after the brand’s launch, the market response was very positive. As a result, she plans to find a new location to open another shop.
Ms. Huang from Nanning, Guangxi, was initially just accompanying a friend when she visited a store. However, she was immediately drawn to the colorful and beautifully crafted children's clothes. Her experience highlights the brand’s strong appeal.
The professional and knowledgeable distributors of OshKosh B’gosh are another major strength. For example, Ms. Gao from Xi’an and Mr. Liu from Tianjin are considered professional buyers who understand the brand's market trends. Ms. Jiang from Zhejiang runs six counters in Jinhua, each over 50 square meters. Her meticulous planning and foresight have led to a daily sales record of 170,000 yuan per store, earning admiration from others.
With the release of eight new collections for the upcoming spring and summer seasons—such as "World of Vitality," "Happy World," "Ocean Dream," "Flower of the Forest," "Hyun Moving Every Day," "Colorful Fluttering," "Colorful Choi Huan," and "Fun Qi Huan"—the enthusiasm among clients has significantly increased. One client from the northeast traveled all the way to Shanghai in the early morning, despite the snow and rain, just to attend the event.
At the scene, reporters observed that distributors were highly engaged. Some listened carefully to the company representatives explaining the products, while others compared different items and made detailed purchase decisions. Their serious and meticulous approach reflects their commitment to providing safe and stylish options for children, turning their spring and summer dreams into reality.
July 05, 2025