In the recently held CBME Pregnancy Baby Show, Shanghai Xian Nai Lai Garments Co., Ltd. exhibited a number of both radiation and other functions, but also very fashionable fashion maternity products become the highlight of the show.

Founded in 1999, Shanghai Sinxunlai Garments Co., Ltd. is the famous Spanish maternity brand, according to the general manager of the company, Chen Bi. Sinorail located in the high-end consumer groups, unique in the domestic fashion of pregnant women, mainly engaged in pregnant women series of supplies, such as anti-electromagnetic wave pregnant women fashion, nursing pajamas, maternity underwear , underwear, stockings and other special.

According to reports, fairy Lai from a beautiful legend. In 2000 BC, the tribal villagers of La Palma Island, a beautiful and splendid country in Spain, lived a happy life of men and women, but were deeply jealous of the witch in the nearby forest. She had been wickedly enchanted by her and the spring was no longer clear , Plants no longer grow, life is no longer born, villagers fall into hell.

For the continuation of the tribe, the honest and courageous chieftain "Calle" decided to go to a mysterious island in the East to find the "grass jelly" that could disperse the darkness and give birth to life. Calle all the way hell and high water, brave beast, finally came to the legendary island. Encountered on the island of Kaili beautiful, kind-hearted children, she was touched by the courage of Calla, decided to help Calla look for immortality. Through their concerted efforts, they have finally succeeded in collecting "immortality grass" on the cliffs of the mystical canyons of the island. Tuan children with Calle returned to the village, they put "immortality" on the villagers to take water in the spring. Suddenly the spring water became clear, the earth spit green, all things revived, and life resumed. Once again, the happy and happy villagers commemorate their dedication, building a statue for them and respecting them as "immortals." Since then, "Immortal 娉 Lai" has become the island's patron saint, by the generations of villagers dedicated. Today, mothers on La Palma Island still maintain the custom of praying for the safety of their mother and son to the fairy tales. "Immortal 娉 Lai" has become "masculine life, protect lives" mascot.

In 2008, a group of experienced Taiwanese designers joined Xiannyilai's design team. By focusing on the deep psychology of mum's consumer psychology, they integrated the European and American fashion trends with oriental elegance and developed a system that takes natural culture as the main body The brand's style play Ze road, forming a "natural, healthy, stylish, modern" style.

Data show that in the next 5 to 10 years, willing to spend money, focusing on quality of life, "80" parents will prop up a 1 trillion yuan pregnant baby market, the market potential is quite spectacular. Chen Zhujie, the chairman of Xianrenlai, said in an interview that they are very optimistic about the potential of the development of the maternity industry. They are also confident of stepping out of a differentiated path of development in an increasingly fierce market. According to him, Sinorail will lock the main market in the second and third tier markets with huge consumption potential. At present, over 200 sales terminals have been set up and this figure will be expanded to over 1,000 in the next two to three years. At the same time, cents Tung Lai will also be extended to foreign markets, he said that at present in Europe and Japan and some other merchants are immortal Lai contact, they are very optimistic about the fairy Lai Lai's products, if the conditions will be Fairy Lai Lai cited To foreign sales.

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