2012 clothing transaction scale is expected to exceed 18 billion yuan

The online shopping market, which has continued to heat up over the past few years, once again staged “myths” in 2010. And in this unprecedented surge of online shopping, B2C online store performance is particularly eye-catching this year, setting off a new wave of the retail market.

The online shopping market, which has continued to heat up over the past few years, once again staged “myths” in 2010.

In the first half of this year, the transaction volume of China's e-commerce market reached 2.25 trillion yuan, and it is expected that the transaction volume will exceed 4.3 trillion yuan this year. As of June this year, the number of domestic personal online stores has reached 12 million, and it is growing rapidly. It is expected that the number of online stores will reach 13 million at the end of this year.

In 2006, the nation’s total e-commerce transactions exceeded 1.5 trillion yuan; in 2007, it was 2.17 trillion yuan, up 90% year-on-year; in 2008 it was 3.1 trillion yuan, up 43% year-on-year; in 2009 it was 3.85 trillion yuan. The year-on-year increase of 81.5%.

And in this unprecedented surge of online shopping, B2C online store performance is particularly eye-catching this year, setting off a new wave of the retail market.

B2C Mall Speeds Up the Market This year, the development of the B2C online mall has been surging. Near the end of the year, the two major events have become the reports of major media rushing to report.

On November 1st, Alibaba’s Taobao Mall’s “Singles Festival” on November 11th officially launched the “Myth of Selling” on Taobao Mall after only 10 days after the official launch of the independent domain name. The average transaction volume per second exceeds 10,000 yuan.

According to statistics, 120 million yuan is the highest single-day sales record for single stores of national department stores created by Intime Department Store Hangzhou Wulin Store; 850 million yuan is the total retail sales of Hong Kong shopping paradise one day. Taobao Mall’s day-to-day sales exceeded Hong Kong’s full-day sales, which was 7.8 times the daily maximum sales record for Chinese department stores.

On December 8, Dangdang successfully listed on the Nasdaq in the United States and issued it at a price-earnings ratio of over one hundred times on the day of listing, setting a new highest price-earnings ratio for Chinese listed companies in the United States since the beginning of the year. The opening price of the day was $24.5, which closed at $29.91, a sharp rise of 86.94% over the issue price. Dangdang.com was thus called "the first share of China's B2C market." After the listing, Dangdang's expansion will further accelerate.

As the largest B2C e-commerce platform and book retailer in China, Dangdang began to enter the department store last year. In the first half of this year, it officially entered the department store sector, and its sales categories involved mobile phones digital, computer, beauty, mother and baby, home, household appliances, and women's clothing. , men's clothing, shoe bags, jewelry and more than 10 department stores.

Dangdang co-CEO Yu Yue believes that when Dangdang entered the department store, there are three advantages, one is the accumulation of customer resources, the second is Dangdang brand has a certain degree of customer awareness, the third is Dangdang has ready-made logistics, distribution system. Dangdang.com has 10 logistics centers in 6 cities across the country, with a total area of ​​180,000 square meters. It has established partnerships with 104 intercity transportation and courier companies and provides home delivery and cash on delivery in more than 750 towns throughout the country. service. From the receipt, collection, delivery, quality inspection, packaging, to delivery, Dangdang is ready-made, do not need to start from scratch.

"Make an online Walmart" is Dangdang's next goal. In the first nine months of 2010, Dangdang sold a total of 590,000 titles of books, with sales of 1.3 billion yuan, an increase of 55.6% year-on-year; and Dangdang’s latest expansion of department stores, the first 9 months of sales reached 246 million, The year-on-year increase was as high as 230%.

Dangdang.com's data shows that in 2009, 80% of Dangdang’s turnover was books, and department stores accounted for only 20% of sales; department store sales are expected to account for 25% of Dangdang’s total revenue this year, and will account for the total next year. Half of the revenue. This year, Dangdang sales are expected to exceed 5 billion yuan.

It is understood that the annual growth rate of Dangdang.com's books is about 100%, and that of department stores is about 230%.