2017 aluminum art door market new trend: the pursuit of innovation

[China Aluminum Art Network News] No matter which industry, when an enterprise is doing annual planning, it must do relevant market demand inspection, which is mainly reflected in the analysis of marketing data in previous years, and then find out the law, combined with the current market situation. The market trend for the coming year is estimated. Professionals believe that the new demand survey shows that the 2017 aluminum art market trend will be a process of pursuing innovation.

Consumers are becoming more demanding on quality

With the improvement of living standards, people know how to enjoy life, and the requirements for living environment are also higher and higher. The requirements of aesthetics, practicality and environmental protection are on the market. However, the concern about price is relatively less important.

Nowadays, green consumption has become the mainstream concept of the leading aluminum art door consumer market, and green consumption has also brought huge green business opportunities to enterprises. Therefore, in order to meet the green consumer demand of consumers and develop high-performance, high-tech ecological aluminum art door products, aluminum art door enterprises should not only consider the interior appearance effect, the basic physical properties of aluminum art door products and the cost. It is also necessary to hang the overall design of the aluminum art door and the ecological environment. Environmentally friendly products reduce environmental pollution and create a comfortable environment for people.

Domestic enterprises' innovation ability is still weak

At present, the innovation ability of domestic aluminum art door enterprises is in a relatively weak link, mainly in the phenomenon of homogenization. Everyone is in a “plagiarism” environment. The phenomenon of homogenization in China is not only in aluminum. Yimen industry, from the original mobile phone imitation to the current entertainment program to follow suit, more and more cottage products, daily life is homogenized. It is true that the main cause of homogenization is still low creativity, low level of innovation, and unable to keep up with the speed of social renewal. In the development process of aluminum art door enterprises, it will inevitably lead to homogenization due to high innovation cost and lack of original design strength.

Demand and supply conflict escalation

Today's domestic market situation is that consumers are increasingly demanding product innovation, but the innovation ability of domestic enterprises cannot meet this demand. The escalation of contradictions has prompted enterprises to put innovation and development on the agenda. From the past experience, the most successful aluminum art door companies are often based on product innovation, and companies use innovation as a basic strategy to achieve growth in revenue, market shares and customer loyalty. The industry believes that to change the phenomenon of “re-sale, light design”, “re-imitation, light originality” of aluminum art door enterprises, the owner of aluminum art door enterprises must establish a view of “design promotes productivity”. And develop door and window products with independent intellectual property rights from funds, staffing, positions, treatment, or cooperation with brand design companies.

Innovation is always the ultimate way for companies to achieve sustainable development.

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