300 billion housing enterprises expanded to three top 100 housing companies to sell nearly half of the country

Times Weekly reporter Gu Yue from Guangzhou

Following Evergrande and Vanke, Country Garden has also entered the 300 billion housing camp.

According to the announcement of Country Garden's fresh release, as of December 11, Country Garden's contracted sales exceeded RMB 300 billion (the same below), a substantial increase of 143% year-on-year; contracted sales area of ​​36.54 million square meters, an increase of 91%. Among the top ten housing companies, Country Garden not only grows first, but also has the lowest average price.

Observers said, "Build a good house that the people can afford." This is not the slogan of Country Garden, but the key to the success of Country Garden. Under the encouragement of the policy, the leading real estate enterprises have performed very well this year, and the industry concentration has accelerated. The sales of the top ten housing enterprises accounted for 19%, while the proportion of the top 100 real estate enterprises was as high as 49%, with the other 130,000 houses. The enterprise almost equals the world.

Stock price rose 32% against the market

According to statistics, there are currently more than 130,000 real estate development enterprises, with many development entities and uneven quality, which has affected the healthy development of the industry and the people living and working in peace. At the end of 2015, the Central Economic Work Conference proposed to “promote the merger and reorganization of the real estate industry and increase the concentration of the industry”. The current effect has already begun to appear.

Now, there are 10 billion-dollar housing enterprises, three more than in 2015. According to the monitoring of Yihan think tank, the contracted sales of the top ten real estate enterprises in the first half of the year totaled nearly one trillion yuan, accounting for 19.2% of the national total, up 1.9 percentage points from the end of 2015; the top 100 real estate enterprises sold nearly half of the country's houses and sold them. The share is as high as 49%. From January to November, the threshold for the entry of hundreds of enterprises and enterprises exceeded 10 billion, reaching 12.7 billion yuan, an increase of nearly 50%.

In the meantime, Country Garden's performance was particularly eye-catching. Not only did it increase from the previous seventh place to the top three with a 143% increase, but also entered the 300 billion camp, and the efficiency was improved, the debt was healthy, and the cash was abundant, which was recognized by the capital market. In the first half of the year, Country Garden's net profit margin was 10.8%, up 2 percentage points over the full year of 2015; net profit of the company's shareholders was 5.4 billion yuan, up 9.3% year-on-year; net borrowing ratio at the end of the period was 62.6%, remained stable; The cash payment was 105.1 billion yuan, and the cash available at the end of the period was 49.39 billion yuan, and another bank credit line of 145.78 billion yuan was not used. On December 9, Country Garden (2007.hk) shares closed at HK$4.49, up 32.06% from August 17th on the eve of the interim results announcement, while the Hang Seng Index fell 0.17%.

“Building a good house that the people can afford”

Country Garden announced that its good performance mainly benefited from a good market environment, further improved the strategic layout of the project, providing marketable products in different markets, reasonable market strategies, and effective implementation of the partner system.

Observers analyzed that “building a good house that the people can afford”, this development strategy that takes into account social benefits and corporate interests is not a slogan of Country Garden, but the basis for the continuous development of Country Garden for more than 20 years. From January 1st to December 11th, 2016, the average contracted sales price of Country Garden was 8,210 yuan / square meter, which is still the holder of the lowest price of the top ten real estate enterprises.

While saving money for the owners, Country Garden has seized the market with its ingenuity, caring service and complete support. For the floor drains that few people pay attention to, Country Garden Group Chairman Yang Guoqiang personally led the team to design and improve, making the deodorization effect better and lower cost. At the same time, Country Garden has a highly respected landscaping company, a national-level property management company, 51 chain schools, 60 high-star hotels, and a series of supporting facilities such as buildings and clubs to provide a healthy home for the owners. Happy lifestyle.

"Competition is so cruel, we have everything done well and appropriate, and we have a bright future." Although the company has developed a smooth future, Yang Guoqiang is still cautious. On December 10th he wrote an internal essay "Our Competitiveness, Our Craftsmanship "The company is up and down, big to political economy, small to a warm reminder, we must study carefully, what is going on, why is there here, is there a better way? Can you save money and better quality?"

Production city integration boosts the real economy

In addition to the performance and benefits, Country Garden has two points of concern this year: one is the domestic technology town, and the other is the overseas forest city, which is based on the integration strategy of the city.

Under the downward pressure of the economy, capital “de-realization” has brought more challenges to the development of the real economy. On December 9, the Political Bureau of the CPC Central Committee held a meeting to analyze and study the economic work in 2017, releasing important signals such as boosting industrial development and expanding opening up.

Four months ago, Country Garden released its production city integration strategy, and plans to invest 100 billion yuan to develop a technology town in the next five years, creating an ideal platform for innovation and entrepreneurship, and boosting the real economy. At present, Country Garden has teamed up with famous institutions such as Tsinghua University, Cisco, and Innovation Works to promote this plan, and has already landed 4 projects in Huizhou and Dongguan near Shenzhen.

As a representative of Country Garden's overseas strategy, Forest City signed 36 international and domestic leading companies in Accenture, Bosch, SASAKI, Germany's Aibawei, University of Reading, and the United States on December 6. At the same time, the forest city has driven more than 70 Chinese companies such as Huawei, Guangdong Changda, Huashan International, and China Construction South to collectively hold the sea to boost the output of China's advantageous production capacity. Gao Shangtao, an associate professor at the School of Foreign Affairs, commented that projects such as the Forest City have enriched the connotation of the “Belt and Road” between China and Malaysia.

International Relations Scholars: The Forest City Enriches the Connotation of "One Belt, One Road"

“Johor and the forest city will become the new economic growth focus of Malaysia, and the Malaysian government will continue to strongly support the development of the forest city.” Malaysian Prime Minister Najib came to China for the second time in the year to build along the “Belt and Road” The major project - Country Garden Forest City, supports its project development.

Gao Shangtao, an associate professor at the School of Foreign Affairs, analyzed that the development of China-Malaysia relations has become a model for China's "pro-honest and favorable" diplomacy. Malaysia is becoming an important strategic fulcrum for China's "21st Century Maritime Silk Road" construction, infrastructure projects such as forest cities. Substantial progress has been made in succession, enriching the connotation of the "One Belt, One Road" between China and Malaysia.

"Peaceful and sincere" around the diplomatic model

Reporter: How do you understand the current China-Malaysia relationship and the future development prospects?

Gao Shangtao: Since the establishment of diplomatic relations between China and Malaysia in 1974, relations between the two countries have generally developed smoothly. The development of China-Malaysia relations has become a model for China's "pro-honest and sincere" diplomacy. After more than 40 years of development, relations between the two countries are now good neighbors, good partners and good friends. The two countries have mutual political trust, economic mutual help, and mutual learning and learning from each other. They not only conform to and promote the historical trend of unity, stability and development in East Asia and Southeast Asia, but also push China-Malaysia relations to the highest level in history. The pragmatic cooperation between China and Malaysia in various fields is huge and rapid. At present, the two countries have actively promoted the “One Belt, One Road” initiative to link with Malaysia's development strategy, and cooperation in many fields has begun to enter the stage of landing.

Important strategic fulcrum country

Reporter: After the "One Belt, One Road" strategy was put forward, it was positively responded by many countries along the route. How do you view the role of Malaysia in the construction of the "Belt and Road"?

Gao Shangtao: China has received a positive response from many countries along the route after the “One Belt, One Road” initiative. Malaysia is one of them. In Malaysia's view, China is its largest trading partner and one of the biggest driving forces for its economic development.

Malaysia is becoming an important strategic fulcrum for the construction of China's "21st Century Maritime Silk Road", especially in Southeast Asia. In theory, the strategic fulcrum of the “Belt and Road” construction should meet three basic conditions: First, the country has a large number of markets and resources that can be connected with the “Belt and Road” construction; second, the country’s development strategy and the “Belt and Road” "The construction is in line; the third is the political will of the country to participate in the "Belt and Road" construction. In fact, Malaysia is in good condition to meet the above conditions.

Enrich the meaning of the “Belt and Road”

Reporter: Benchmarking projects for urban masses such as forest cities are under construction. The Malaysian Prime Minister attaches great importance to this and has repeatedly received support. What role will this play in the “One Belt, One Road” cooperation between China and Malaysia?

Gao Shangtao: President Xi Jinping proposed that in the process of building the “One Belt and One Road” with Malaysia, it should focus on supporting strategic priorities such as infrastructure interconnection, energy resource development and utilization, construction of economic and trade industrial cooperation zones, and industrial core technology research and development support. It has pointed out the direction for Chinese companies to cooperate with Malaysia.

Under the guidance of this principle, China actively promoted the construction of the Kuantan Park, the construction of the Malacca Linhai Industrial Park, the construction of high-speed rail and railways, and the construction of Xiamen University in Malaysia. At the same time, infrastructure projects such as forest cities have made substantial progress, enriching the connotation of the “Belt and Road” between China and Malaysia.