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With the development of economy and times, the Internet has become an indispensable "booster" for brand communication. More and more enterprises are beginning to use the Internet to set up new marketing channels. Recently, ABC children's clothing and Sohu mother and baby concluded as a strategic partner, September 15, Sohu mother and baby tailored for the ABC children's wear "tide child" formally launched, it is understood that this is following the ABC children's clothing after another hand Tencent children Generous, in the children's products industry has aroused great repercussions. "Monopoly" marketing, creating a global network media In the ever-changing marketing market, the traditional flat marketing methods can no longer meet the market and consumer expectations. ABC children's clothing measured the situation in August this year with the Tencent children's channel renewed until 2016, Tencent children tailored for ABC "tide child" section and the new cartoon image has been on the line, and the Sohu maternal and child, ABC Children's clothing to take children's online media resources to grab the "monopoly" an important step in marketing communications. According to the relevant data survey, Sohu maternal and child channel female users are the most contemporary Chinese consumer potential and consumer desires, these users are pregnant and newborns in a very high proportion of mothers, ABC brand "to cultivate" future target users Best platform, different from Tencent children "age" children, Sohu mother and baby ABC children's clothing to snatch the future market and develop consumer awareness of the brand is an important platform. As the largest Internet portal in China, Sohu maternal and child matrix members have the characteristics of "big platform, big content and big data", have a strong user base and attention, and effectively make the brand and consumers form an interaction and link. Rapidly enhance brand awareness and reputation. Continuation of "double-sided tape" Propagation Strategy: to attract children, impress parents According to Xu Haiyun, vice president of ABC Children's Wear introduced: Children's consumer goods are divided into two types of rational purchase and sensual purchase. Children's shoes and apparel belong to the former, because parents pay more attention to product safety, comfort, health, quality and reputation, so we Sohu mother through such a platform to communicate directly with their parents. The Sohu mother and baby over the years focused on building knowledge sharing platform for pregnant children, gathering millions of mothers crowd, these are the ABC children's clothing existing target consumer groups and potential consumer groups. ABC brand cooperation with Sohu mothers and infants will also provide many parents with "three insurance", that is, professional dress guide, safe and secure products and convenient sales service. While hand in hand with China's most popular mother-and-baby website - Sohu mother and child, on the other side signed China's largest children's portal - Tencent children, which is ABC children's clothing "to attract children, impress parents," the spread of double- ABC children's clothing is also a monopoly on the quality of children's network resources. By Sohu maternal and child, Tencent children and such network platform to establish mutual trust with consumers in the 80,90 after the formation of a good population of word-of-mouth communication effect, which quickly enhance the brand awareness and establish a good ABC reputation is very large enhancement.
May 02, 2021