The 9th Asian Hair Festival was grandly opened in Shanghai on June 11th. The American wig brand S&O, which combines fashion and haute couture, will also be exhibited. It is reported that this is the first time that the S&O brand has appeared in China, and S&O will also take this exhibition as an opportunity to officially land in the Chinese market.

The Onrite Group from the United States was founded in 1975 and has a brand history of nearly 40 years. Founder and President Mr. Andy Wright has been committed to the development of the wig industry, leading the fashion trend of fashion, and at the same time to tailor the customer to a variety of different needs. As an important part of the global strategy, Onrite Group has created a wig brand S&O for Asian customers. This time in China, Onrite Group is confident in the market prospects.

Custom wigs to solve men's problems

According to the data, about 50% of adult men in the world suffer from hair loss, and 40% of men between the ages of 25 and 54 in China face baldness problems. Hair loss leads to inferiority, introversion and conscious lack of attraction, and even worried about affecting promotion opportunities and emotional problems, which has become a heart disease for many men. This time S&O landed in China, which has brought the gospel to the Chinese men who have been troubled by the "Mediterranean".

Because most patients with local hair loss are male, and male hair loss is mostly bald (commonly known as “Mediterranean”), it will make the appearance look older, and the sun directly scalp is easy to cause skin cancer. Therefore, it is recommended that males with baldness wear wigs as soon as possible to make themselves look. Younger, safer and healthier. Some people who suffer from hair loss due to illness and chemotherapy, as well as patients with round baldness (commonly known as "ghost shaving"), also need to wear wigs to ensure a good quality of life and maintain a good mood.

Whether it's natural thin hair , weak hair, making hair style unsatisfactory, or facing hair loss, worrying about image damage, S&O's most advanced wig technology can easily create a variety of ideal hair styles, natural and flawless, easy Create a hundred deformations to meet your needs for any occasion.

Exclusive 3D photography technology to create a high-end custom makeup

Just as each person has a different hand, each customer's head shape, hair condition, and needs vary from person to person. In order to meet the different needs of customers, S&O utilizes the world's only three-dimensional camera technology to create a “unique” custom hair makeup. As is well known, all current electro-optical cameras are limited to taking images of two-dimensional planes, so that people cannot obtain data of the three-dimensional world by photograph alone, but real three-dimensional stereoscopic images and data can be obtained by three-dimensional stereography. With this technology, S&O can collect the entire hair piece data of the customer with a simple error rate of less than 0.1 mm, so that the high-grade custom hair piece can be most accurately matched to the customer's scalp.

In the production process of the wig, S&O will collect the color, hair quality, hair flow direction, density, white hair ratio and other factors of the customer's own hair, fill in the order, send it to the factory, and all the wigs are pure and pure. Hand-knitted to ensure the highest level of advanced custom quality, to ensure the most realistic effect after installation.

Special ladies hair piece to meet the needs of beauty

For women who love beauty, S&O also has a unique solution. The hair stylist encounters a sparsely populated customer who usually makes the hair fluffy by perming or blowing hair. In fact, this does not solve the problem of scarce hair volume. There are also some special hair styles. For example, cutting the BOB head has certain requirements for the customer's own hair volume. If the hair volume is small, it is difficult to cut out a perfect BOB hair style. There are still many customers whose bangs have remained the same. For example, a customer has always been a long bangs or a ponytail. Usually one day I want to become a Qi Liu or a slanted bang, because of the long-term change, the hair stylist I'm worried that I won't cut it or I don't like it.

Using S&O's women's hair piece, it will become very simple to increase hair volume, improve hair style, change bangs, and also can dye and roll hot, completely solve the problems of hair stylists and customers.

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