The Li-Ning Group is making efforts to develop children's wear. In the next 5-10 years, "Little Li Ning" will become the focus of the group's development. Li Ning children's wear will focus on providing sports products for children aged 5 to 12 years old. As early as 2010, Li Ning teamed up with the children's wear brand, Parkland, to launch Li Ning children's wear.

Of course not only Li Ning. The sports brand has become a powerful force in the domestic baby clothes market.

In 2008, ANTA launched the subsidiary brand ANTAKIDS as an extension of the ANTA brand, and with the help of the mother brand's market influence to expand sales and tap new user groups, 160 children's clothing stores were opened within a year. 361° after listing in Hong Kong in 2009 also launched the children's wear series that year and plans to spend 9% of the HK$2 billion ** on R&D and expansion of children's wear. In April this year, on the occasion of the tenth anniversary celebration of Xtep, a message was also reported that Xtep will open 100 children's clothing stores this year. It is said that Peak also has the intention to enter the children's wear market. As early as 2001 and 2002, Nike and Adidas launched children's wear products in China.

Casual brands are not idle either. As of the end of 2011, Senma’s children’s wear brand Balabala’s revenue reached 205278.76 million yuan, accounting for approximately 1/4 of the company’s total revenue. In fiscal year 2011, Mebon Fashion also launched the independent children's wear brand “MooMoo”. Other casual brands, including Giordano and Septwolves, are also involved in the field of children's clothing.

In China, enterprises that originally engaged in children's wear OEMs are also moving toward brand transformation. Dr. Frog and Xiongfeng Group are representatives of this group.

Another force comes from abroad. For example, in May 2012, the Japanese children's wear brand DreamBabys entered the Chinese market through cooperation with the Chinese domestic company Xiongfeng Group. Before that, it had already been “long-awaited” for the Chinese market; and the Danish children’s wear brand GreenCotton also found ginger through its embassy in China. Xiong Hao hopes to enter the Chinese market in a cooperative manner. European and American luxury brands are also eyeing China's "children" and have launched children's wear series. So far, Gucci, Armani, Anna Su are doing children's wear.

PE/VC is also at this market excavator meeting. In September 2010, Rongxin Capital injected 20 million yuan into a green box for children's clothing companies that grew up on Taobao. In November of that year, DCM provided 120 million yuan of investment for it. Earlier this year, Yunyue ** announced the acquisition of Guangzhou Yingai, the leading company in China's baby clothing, with a total investment of approximately US$100 million. Before the listing of Dr. Frog, he also received capital from Capital Trust.

Rapidly growing big market Before investing in Guangzhou Yingai, Yunyue** has been seen in the baby and baby market in China for more than two years. "Baby and baby industries are in the category of consumer goods, but its overall industry growth rate is higher than the average consumer product growth rate," said Yun Mao, senior vice president of the UK-Italy project responsible for Mao Mao.

In 2009, the consumption of children's products in China increased from 56 billion won to 153 billion, a compound annual growth rate of 22%, and it is expected to grow to 306.1 billion yuan in 2013.

China will enter its fourth childbirth period, and the new baby boom will bring about a full-scale outbreak of the baby-child economy.

In 2007, the founder of Xiongfeng Group, Jiang Xiongxin, persuaded Japan’s Sanrio to authorize him to operate Hello Kitty Kidswear in mainland China, also based on the judgment of the baby clothing market in China: “From 2007 Golden Pig Baby to 2008 The Olympic baby, the 2010 tiger baby, the 2012 dragon baby, etc. will have many Chinese babies born."

Under this trend, Xtep analysts believe that the new family model of the "421" model has gradually become the mainstream of society (the family structure produced by the only-child generation - 4 old people, 2 adults, 1 child). Children become the focus of the family, and families are investing more and more in children. This will directly accelerate the consumption of children's clothing.

In fact, for some adult wear brands, whether it is sports or casual wear, there is a more realistic consideration that the fierce competition in the adult market makes them have to find new growth points.

Take Senma Garment as an example. In fiscal year 2011, its children’s clothing revenue increased by nearly 40%, and gross profit reached 38.02%. Both figures were higher than casual wear.

In 2012, Semir still has plans to “bigger Balabala” and believes that “domestic casual wear is currently in a state of complete competition, and the domestic children’s wear industry is at a stage of growth”.

Opportunities and Challenges The current status of the domestic baby wear market is that no brand or company has sufficient size or influence. Dr. Frog once stated in his prospectus that in fiscal year 2009, its turnover exceeded RMB 630 million. According to Frost & Sullivan’s rankings, it ranks first in the domestic high-end children's consumer goods market, but its market share is also high. Only 4%.

This is precisely an opportunity. Senma clothing in the financial report that the current domestic baby clothing industry is in the growth stage, "the new brand is not emerging."

In this increasingly fierce competition, what is the local Chinese brand?

In 2007, the reason why the Xiongfeng Group thought of introducing HelloKitty children's clothes was a direct reason why the company’s own brand, Anebape, was wanted to enter the department store and was rejected by the other party on the grounds of “unheard”.

In the future, although it is necessary to take the multi-brand operation path, Jiang Xiongyi also hopes to introduce more mature foreign baby wear brands. “It is very difficult for China to make a brand by itself.” According to Jiang Xiongxin, one must be patient and have economic strength. In addition, from the perspective of the general environment, whether it is a consumer or a department store, the concept is Still prefer to choose foreign brands.

Compared with foreign brands, there is indeed room for improvement in the local baby wear brand.

Founded in 1995, Guangzhou Yingai is a company that designs, manufactures and sells middle to high-grade baby products aged 0-4. According to a survey conducted by Cloudy, the high-end shopping malls in Guangzhou's first- and second-tier cities have a coverage rate as high as 90%. Its sales of baby clothes "have ranked first in most department stores."

However, Yunyue also found out through investigation that he has children, and that he has bought the consumers he wears for himself and his children. The metropolitan area chooses products from Britain and Ireland, and the continuous purchasing rate is high; but consumers without children buy baby products. As a gift to give, few choose English products, because the brand is not as famous as Adidas and Nike.

“England had always focused on products and was relatively weak in branding.” Mao Mao spoke frankly. Until today, the website of Yingai has not been very beautiful.

This will be one of the aspects that Cloudy Moon will help improve in the future. In Mao Mao’s view, there is a critical gap between local baby companies and foreign brands. Therefore, next month, Yunyue will help Yingai to recruit better talents in key positions.

For branding in the transformation of foreign trade enterprises in the field of baby clothing, Jiang Xiongxin believes that in addition to the problem that they may face insufficient funds, the difference in philosophy will be a very big problem because the production-oriented people will do everything from From the point of view of production, but the team that runs the brand operation must be market-oriented. It must consider how to give consumers the most cost-effective products, rather than the various problems in production.

Conversely, at present, foreign big names into China, in the eyes of Mao Mao, also "opportunities and challenges coexist."

“It must be acknowledged that department stores and consumers still have “courageous” psychology for foreign brands, but products that are easy to sell abroad may not be easy to sell in China. In some standards, they can be abroad and they can’t get through in China.” Spear believes that, secondly, Chinese children are different from other countries in terms of body size, nursing habits, etc. This requires that clothing be different in the design of some details. "Especially in the field of baby clothes, Chinese local brands have advantages over foreign brands," said Mao Mao, because local brands know more about Chinese children.

The JMY Custom Pendant collection offers an exquisitely colorful range of remarkable jewelry pieces that showcase the brand`s renowned precision technology and high quality material.Whether hanging from a Whether hanging from a ruthenium, rhodium-plated chain or sparkling on a gold-plated strand, JMY pendants, created in a shimmering array of shades, are exquisitely unique creations that can be matched with the stunning selection of earrings and bracelets.From the simple geometry series to the classic bond skull series,the genuine pendant are just a few of the brilliant examples of distinguished design that the JMY pendant collection offers. Set against a simple outfit or as an accessory for a special occasion, the JMY pendant collection represents the brand`s innovative modern luxury philosophy and reflects the beauty of light through color crystal design.

 

Custom Pendant

Custom Pendant,Heart-Shaped Pendant,Couple Pendant,Custom Logo Pendant

Dongguan JMY CO,. LTD. , http://www.jmyjewellry.com