In September, it was not a peak season for companies selling toys. After a summer spree of bombardment and a school start, the market was slightly weaker. The famous wooden play manufacturer Zhejiang Danny toys, but uncharacteristically. "Little Rui and the devil" series of wood play network selling Danny toys by the well-known cartoon and animation company Xiamen thumb Coach Co., Ltd. jointly launched 20 kinds of "Little Swiss and the devil" series of wooden toys since the listing, in addition to Traditional offline sales channels sell well, the Internet sales are also very good. Danny toy Lynx shop light 50 grain forest park building blocks this product has achieved monthly sales of 4489 results. Other enlightenment puzzle blocks, jigsaw puzzles, etc. also received monthly sales of more than 2000 pieces of data. Relative to other non-animation type wood play, sales have produced a surprising contrast. Anime, once again demonstrated its magic in front of the market. In fact, with its huge cultural influence, the animation tentacles have infiltrated all walks of life. With the vigorous development of brand authorization in China, animation has also played an increasingly important role in the fierce market stage. Animation marketing has also been favored by traditional manufacturers. In December 2012, Danny Toys and Thumbtack Animation collaborated to obtain the exclusive license to use the image of a series of cartoon characters in the original cartoon series "Little Rui and Da Ma Wang" in the field of wooden toys. In March 2013, a series of small wooden toys developed by both parties jointly developed by the two parties at the Guangzhou Toys & Games Fair have been sought after by dealers. "If you just sell the anime image to us, rather than to the animation as a marketing approach to fully cooperate with the market, it certainly will not be able to form such a hot situation." Danny Toy Cui Bing, general manager, said, "The two sides in establishing Co-operation after the development of business plans, product development plans to mobilize the two sides to join hands to develop new markets, the formation of complementary advantages of resources to create. Oshu brother launched a series of integrated marketing strategy. "Danny toy advertising through the thumb distribution channel put thumb comic current cooperation television A total of more than 400, more than 50 new media cooperation, the total length of SMD advertising nearly 1,200 hours for the thumb brother animation industry chain construction for the thumb brother animation products in the country sales and marketing of other cooperative enterprises to provide a huge publicity Advertising support. First of all, Big Brother uses the powerful broadcast network to tailor the patch advertisements for authorized products made by authorized vendors, Danny, with the show being broadcast all over the country. At the same time, through the television media, print media, online media advertising investment with publicity, and then through the exhibition, ground activities to promote force, for the product started the visibility. Big brother and Danny toy hand in hand exhibitors, popular cartoon doll together popular online channels, thumbs brother and Danny toy force. May, the product officially entered the thumb brother and Danny toys terminal. Danny toys in mainland China has more than 200 regions hundreds of agents, products into the Wal-Mart, Carrefour, RT-Mart, Tesco and other large-scale super retail chain terminals and sales counters throughout the country, Danny toy stores up to 50,000 Sales terminal. The thumb brother has a comic experiential marketing thumb comic fashion experience museum, currently thumb comic experience museum has opened more than 300 in the country. With the vigorous publicity of animation and the perfect cooperation of offline terminals, the success of the small-scale wood series with the devil series has forced open the door of the toy market and presented a rising hot state. In this regard, there are also experts said that animation and toys are children, while animation as an invisible thing, although the toy sales process does not produce material value, but greatly increased the added value of the product, its cultural influence and The role of propaganda is incalculable. Danny made small Rui and the devil series wood play settled thumbs store According to Thumb introduction, big brother insist on originality, a steady stream of animation works will bring sustained development of the industry. In September, the fourth quarter of "Little Rui and the Greater Devil King" landed CCTV children, and now all major television stations and new media platforms hit. The fifth season of production has been completed, the sixth season is being produced. The industry believes that in the past 10 years, both in developing and developed countries, brand licensing has proven to be an effective business model, is the western developed countries called "the 21st century the most promising business Business model". In China, brand licensing will be transformed into an energy source that drives the booming traditional manufacturing industry through animation marketing.

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