The 19th China International Clothing & Accessories Expo (CHIC2011) opened yesterday at the China International Exhibition Center in Beijing. According to reports, more than 1,000 Chinese and foreign clothing and apparel brands from 19 countries and regions including China, Italy, France, Germany, and the United Kingdom have gathered in this session of the Expo and about 100,000 professional visitors visited the conference venue to negotiate with us. Asia Fashion Week in Paris and New York.
The 19th China International Clothing & Accessories Expo (CHIC2011) opened yesterday at the China International Exhibition Center in Beijing. According to reports, more than 1,000 Chinese and foreign clothing and apparel brands from 19 countries and regions including China, Italy, France, Germany, and the United Kingdom have gathered in this session of the Expo and about 100,000 professional visitors visited the conference venue to negotiate with us. Asia Fashion Week in Paris and New York.
At the Expo, there were brilliant activities. The symphony of the spotlight flashed. Professionals and fashion buyers were dressed up. The clothing apparel brands of various countries were "sports on the same stage" and each exhibited its own style. The jeans brand ERQ, who has always self-represented itself as a denim fashion artisan, has begun to show off its new business model of “M2C+ physical storeâ€. It has become a major focus on the Expo and has exceeded 60 million contracts.
Are jeans more popular? One person in the world can no longer explain the problem. Aside from those big names in antique-sized jeans, it's easy to see what the new generation jeans brand represented by ERQ is. In the ERQ's E2127 and E2129 exhibition areas, there was a steady stream of consultants and orders continued to increase. It was widely acclaimed on its debut, showing ERQ's strong brand strength and flexible market operation capabilities.
It is understood that ERQ is a brand of jeans developed by Black Peony (Group) Co., Ltd., a listed company and an internationally renowned R&D producer of denim fabrics. Black Peony was established in 1940. It is one of the top three denim fabric manufacturers in the world and has close cooperation with many international brands. Like the races, ERQ is better at the starting line. In the market operation, ERQ opened the online market first, opened the official website mall, Taobao shop, Taobao mall, won the love of young and trendy online shopping crowd, and then based on this homemade M2C (manufacturers to consumer directly from the manufacturer to the consumer) The new business operation mode combined with the physical store, in the product planning, reasonably separates the online product from the offline product, and then starts the offline market, so that the offline dealer joins and cooperates under the premise that the company operates the online market. Efforts have been made to eliminate the dealer’s resistance to the company’s operation of e-commerce. At present, ERQ China’s offline experience stores have successfully opened 8 stores. In 2011, the number of ERQ offline stores is expected to reach over 500 stores. In terms of brand promotion, cooperation with CCTV, in its second and third sets of advertising, demonstrated the ERQ's big style.
ERQ from the low-key accession to the world to gorgeous turn, stand out from the crowded domestic apparel market battle, let us see some of the new generation of clothing apparel brand super explosive. ERQ just took advantage of an international cooperation vision, 70 years of professional denim production resources and a good reputation in the industry, and it has become a new round of the helm of the denim market. The strength of the jeans brand in the final analysis is its powerful spiritual culture. The ERQ brand expresses a life attitude, a person’s values, extends from the product line, reflects the life of a person from the side, from fresh cravings to a calm dress to the wonderful life that is free to exceed the moment. This is the Chinese cowboy brand. The ideas and cultures mapped out.
Auto Upholstery Fabric Co., Ltd. , http://www.nspvcfabric.com