China into the world's largest watch sales area 80% Swiss watch China won

According to the Swiss Watch Federation, in the first 9 months of 2010, watch manufacturers in Switzerland exported products worth about 754 million Swiss francs to mainland China, an increase of 59% over the previous year; during the same period, they exported approximately 21.6 to Hong Kong. Thousands of Swiss francs’ products have grown by 43% year-on-year, and the proportion of mainland residents buying in Hong Kong is as high as 70%. According to the data at the end of 2010, more than 80% of the Chinese market has been won by the Swiss watch.

China is currently the fastest growing market for Swiss watch sales. For example, Swiss Watch giant SWATCH has 28% of its sales revenue from China. China has no doubt replaced the United States as the world’s largest watch sales destination. With the continuous improvement of spending power, changes in consumer attitudes and the promotion of luxury brands, China has become a new growth area for Swiss watches and even branded fashion watches.

An international brand dealer told the Yangcheng Evening News that at present, China’s price is between 1000 and 10,000 yuan in the fashion table market, which accounts for the largest share of Casio. Last year, the country’s sales were about 800 million yuan; After SWATCH, annual sales amounted to 600 million yuan; other 20 brands together accounted for 500 million yuan; GUCCI, LV and other luxury brands accounted for 100 million yuan; sales and sales of these brands were on a yearly basis. increase. The company where the distributor is located achieved a growth rate of 30% from 2009 to 2010. In 2011, their target growth rate was set at 25%.