Eaton Jenny is a "girl full of heart" little lady brand

Recently, “girlish heart” seems to be a new fashion. First, the well-known self-media person Hu Xinshu's "selling girl's heart" public number received millions of financing, after Lin Xinru openly pregnant belly mask was praised by the girl's heart, Fan Ye, Ying Bao and other stars also joined the girl's heart. "Girl Heart" has become synonymous with the latest fashion. What does the "girl heart" mean? Pink hellokitty hobbies, beggars selling cute, or romantic Korean drama? of course not. Recently, Little Lady represents the brand and “Girls Heart” adherent Eaton Jenny gave the answer through the latest brand event “Campus Network Hostess Contest”: “Girl Heart” is a state, a state of mind, and a quality. It represents the characteristics of kindness, courage, independence, restraint and elegance, and it also represents a kind of persistence and persistence. "Without persistence and persistence, you can't be called a 'girl's heart.'" A person in charge of Eaton Jenny told reporters.

It is also the insistence on the "girl's heart", the insistence on the universal value of the little lady, so that Eaton Jenny is recognized by more and more people in the accumulation of days, becoming the leading brand of Shao's lady costume.

Eaton Jenny, a full-fledged lady brand

Eaton Jenny ETONGENIUS is the own and young lady brand of the fashion company under the Sumeda Group. In 2012, it began to enter e-commerce. According to its establishment and brand positioning, it is really a “full-fledged girl”. It focuses on the 16- to 24-year-old girl population, and has long been focusing on the British College Shaoshu Women's Research. After entering Tmall, it has been loved by different age gradients such as college students, white-collar workers and parents.

In terms of style, Eaton Jenny adheres to the "less ladyly temperament" element of the college, such as the contrasting diamond-shaped sweater on the sweater, which is derived from the classic British Ivy League school, youthful, concise, full of dynamic and vitality, but not Introverted and elegant; the inspiration of the pleated skirts with equal spacing is derived from the accordion on the English party, which is beautiful and pleasant, and the elegant buttons and small and delicate collar flowers are the most representative. Sexual "less lady elements".

In terms of materials, Eaton Jenny's products are made of organic Cotton Fabric, which is natural and environmentally friendly. The fabric feels soft, soft and non-irritating. It has good air permeability, absorbs sweat and dries quickly, and does not generate static electricity. In addition, Eaton's outerwear products feature Dupont(TM) Teflon coating technology. The inner layer is perspiration, breathable and dry, and the outer layer is water-repellent, anti-fouling and oil-resistant. It can be said that in addition to making beautiful and fashionable Shaoshu women's clothing, Eaton Jenny also conveys goodness and beauty with clothing, and grows with less lady. . It is reported that the styles are also divided into three series, which are aimed at different needs of people, such as the traditional British standard, inheriting the elements of the classic British College, suitable for student groups; while the British series is sweet, energetic, white-collar workers The college student group is very suitable; the personality of the British while maintaining the classic, while paying attention to functionality and leisure, the applicability of personality wear is more extensive. Each series has its own styles and designs, and at the same time it reflects the lady's righteousness of the new era.

What is a new lady? The new lady, the modern lady of the new era, not only possesses the characteristics of the traditional lady's kindness, benevolence and spirituality, but also has the temperament of independence, equality and wisdom. The new lady likes all the good things, keeps curiosity and enthusiasm for life, and even looks at the hard and dark side of the world, and always faces the beauty with a clean and simple heart. This is the "new lady's righteousness" advocated by Eaton Jenny.

Growing up is sticking to a "girl heart"

In addition to the “girlish feeling” in design, style and material, Eaton Jenny also passed the “Girls Heart” traits through various activities, including school flower school grass competition, workplace image contest, campus network female anchor contest, warm candle charity event. Wait.

In 2014, Yizhen Jenny sponsored the first Hyun Dance Youth College Joint Dance Competition of Hehai University, and the 4th Jiangsu Provincial School Flower School Competition, which was launched by the students who are close to the daily talents of college students. Show its style, encourage it to find its own position, and give it a follow-up development platform - including becoming a model industry leader, entrepreneurial young photographer, and becoming a corporate image spokesperson.

In 2015, Eaton Jenny went one step further and held a photo contest and a female college student image contest. The photography contest encourages contestants to record goodness through camera or mobile phone, cherish friendship and convey love and happiness. The female college students' career image contest guides college students to do the correct job image and spread the correct job search concept and attitude. The site will be integrated into the competition, workplace Q & A, image catwalk, lottery interaction, etc., the venue is full, popular in Jiangsu universities.

This year, the “Campus Network Hostess Contest” was launched in a popular online form “Web Hostess”. By setting up a professional live environment and platform, the activity encourages college students to show themselves in a live webcast, express youth, and convey truth, goodness and beauty. It is understood that the event has received more than 300,000 people's attention, and is currently undergoing high-profile semi-finals and finals. Among them, “women’s college students’ participation in getting clothes” and “10,000 yuan bonus contestants” are also becoming hot topics.

In addition, Eaton Jenny also based on her own strength, carried out various forms of public welfare activities, such as the donation of the village teacher's day, the in-depth discussion and exchange of rural education life, the theme of the "gardener on the east fence" Spread and so on. Eaton Jenny took the clothes on the road, hugged the guards, passed on love and beauty, and adhered to the "girl heart."

Indeed, the true “girlish heart” is not a pink world that is immersed in hellokitty every day, or a fantasy that the heroes of the world have come down from the sky, but at any age or stage, they can walk gracefully, with peace of mind and individuality. Stick to goodness. "Girls' heart" is the dual independence of spirit and material. It is the calmness of love, hate and hate. It is the self-confidence of the independence of the world. It is the courage to face the wind and rain. It is the goodness that persists in the smile regardless of the number of experiences. nice.

"The girl's heart is Fu Yuanhui's 'I am very satisfied'!" An Eton Jenny campus network female anchor contestant told reporters. She admits that from a country girl who is not confident, to the status of a girl who is now full of energy, it is the confidence that Eton Jenny gave her shape, and the platform of the female anchor has made her discover a more beautiful self. Now she has become a faithful fan of Eaton Jenny.

And Eaton Jenny, also sticking to this "girl heart", goes further and further on the road of Shao's lady costume. In design, it insists on independent research and development, sampling through global research, drawing on the essence of international classics, and balancing the wisdom of the East. Originally, it is a little lady's dress with its own brand tonality; in detail, it is fixed from the position of a button. To the use of 3M safety reflective materials, the pursuit of the ultimate attitude to create a low-profile lady high-end brand; in terms of price, it insists on the price of the people, adhering to the use of clothing to spread the true good and beautiful. These efforts are all inspired by Eaton Jane's little lady, and she has won the customer's recognition again and again, and has led the fashion trend again and again.

Now, Eaton Jenny is pursuing the ultimate step by step, intensively, with the unparalleled "girl's face value, girl's temperament, girl's feelings and girl's quality" to capture the hearts of more and more young girl princesses. A popular fashion magazine blogger said: If you are only a piece of clothing from a girl, then come to Eaton Jenny!