ETRO 50th Anniversary Milan Special Exhibition - "Pesley Era"

Let us precipitate what we think, see, and experience every day. Every piece of gorgeous clothing created by ETRO is not only the creativity of the designer, but also the perception of emotion. It is the result of anthropological research and implies a conscious vision. ETRO's adventure begins with the production of textiles and continues with a strong style of identity. This drop-shaped pattern is derived from a traditional motif on Mesopotamia, which symbolizes the tree of life, the bud of date palm. These beautiful prints scattered on the fabrics are like elves, waking up to people, awakening all the stories, the birth of the legendary Paisley pattern. The Paisley pattern runs through all the collections in ETRO history and is a unique symbol of the brand.

This year coincides with the 50th anniversary of the ETRO brand, and it is a grand event. ETRO specially selected a grand exhibition at the Milan Cultural Museum (MUDEC) to trace and look forward to the brand's brilliant past and future. The spirit of freedom and openness to the world that the site admires complements ETRO's brand spirit. The ETRO 50th Anniversary Special Exhibition "Pesley Times" at MUDEC will be kicked off on September 22, 2018, and will be open to the public free of charge from September 23 to October 14.

The entire exhibition is full of imagination and expressiveness: the giant "tree of life" at the entrance, the lush foliage seems to show the guests a huge vitality for thousands of years. The branches are entangled and extend beyond the border to each corner of the five rooms, delineating a beautiful exhibition route. The guests can enjoy the 50 historical classics of the ETRO collection, covering the walls, paintings and It creates a mirror that multiplies, magnifies and three-dimensional effects, immersing guests in a beautiful and familiar kaleidoscope of psychedelic paisley world, bringing visitors a stunning visual experience. It also highlights how ETRO blends culture and art into the blood of the brand, telling everyone the infinite possibilities of fashion and highlighting the brand's unrelenting expression.

Most of the works on display at the venue are personal masterpieces of ETRO family members. There are many travellers, philosophers and wise men in the family. Everyone is full of enthusiasm for life. In order to match MUDEC's venue setting and create a space full of rare treasures, the brand deliberately designed a link between ETRO works and the existing exhibits in the pavilion to build a productive dialogue, break through the inherent boundaries and let go. Heart, feel with heart.