Euro-Asian sports than the relocation of cool children's shoes high-end

August 31, compared to cool in the children's shoes industry, be regarded as a young brand, but the promoter behind its brand --- Jinjiang Mickey Shoes Co., Ltd. general manager Su Jinbing, but it is a boss with 10 years of experience in the operation of children's shoes.

Previously, Su Jinbing also operated two children's shoes brands, “Happy Rat” and “Auditor”. “These two brands have been low-end, and the price has not been improved. For some time, audition groups have also made it easy for people to have some negative effects. The association.” Su Jinbing frankly, it is on this basis, he resolutely decided to abandon the two major brands, and re-select the “cool than” this high-end positioning of the children's shoes brand to operate.

It is understood that the newly determined than cool brand, consumer groups are mainly located in the 8-14-year-old Zhongtong, brand connotation identified as "Eurasian movement", which means "to lead the European-style elegant lifestyle among Asian children." The reporter can see the differences from the recent cool shoes on the line. There are not too many red and green colors, and more are simple and stable black and white lines.

The reason why such a big change has been made is that Su Jinbing believes that children’s consumption patterns have gradually approached adults. He gave an example: A friend often wears Nike shoes. One day, his 10-year-old son also wants to buy sports shoes. Suddenly he said, "My sneakers must be bought like a father." "10-year-old child, he knew to be the same as his father, it can be seen that parents' consumption patterns and brand awareness, is virtually affecting the children." Su Jinbing said, therefore, more than the cool design simple and stable The style is also in this consideration, which also opens another product differentiation route for Bitco.