At the 2013 autumn and winter new products ordering meeting in snow, under the witness of more than 300 franchisees nationwide, Xue Zhongfei signed a strategic cooperation agreement with Peclers Paris, a world-renowned color trend research agency, to create a fashionable down apparel brand and improve snow flight. The overall design and development level and the ability to grasp the color of Chinese winter clothes.
Windy in the wind, flying in the snow "Fly higher" farther
- Colors fly in the snow in the eyes of King Peclers

At the 2013 autumn and winter new products ordering meeting in snow, under the witness of more than 300 franchisees nationwide, Xue Zhongfei signed a strategic cooperation agreement with Peclers Paris, a world-renowned color trend research agency, to create a fashionable down apparel brand and improve snow flight. The overall design and development level and the ability to grasp the color of Chinese winter clothes. The signing of this strategic cooperation has attracted the attention of people in the industry. Then why did the color king peclers choose to fly in the snow? We do the following analysis:

First of all, Peclers is the world's most authoritative color trend investigation company. Founded in 1970 by Dominque Peclers, it focuses on the fashion industry and joined the British and American brand and trend forecasting group Fitch, Berkeley in 1998. The quarterly color trend report has become an important reference for global fashion brand design. Pursuant to the agreement signed with Snow, Peclers Paris will provide guidance on color and design trends for snow fly products, participate in snow fly product design research and development, share international trends information resources, and look forward to longer-term cooperation in the future. For Peclers, China, which is developing under the trend of economic globalization, has a strong economic development opportunity. Cooperation with Chinese companies is increasingly important. This cooperation with Xuefei Fei is based on the current situation and focuses on the future opportunities of the two companies. Berkeley will use its ability to predict and create creative trends in global fashion trends and assist Xuefeifei to create the most successful brand concept.

Secondly, "Snowflake's domestic market share in down jackets ranks second in the industry for 12 years in a row and has become one of the most growing brands in the apparel industry." The snow fly brand has established its brand DNA as “vigor, enjoyment, and interest” as a winter clothing field. One of the most youthful and dynamic fashion brands is very popular with young people. In 2012, in the first year after independent operation, Xuezhongfei insisted on customer demand as the center. At the same time, intensive cultivation started the brand's overall upgrade and bold innovation of the product: when the red movie star Feng Shaofeng joined the team, it spread the brand awareness and reputation. At the same time, efforts are made to find a precise target group to fully display the brand characteristics of younger and more fashionable.

It can be seen that the long-term strategic model of “steadiness and precision” in the snow is an enterprise development model that conforms to China’s national conditions. It constantly adjusts and innovates in the original stable corporate development experience, and conducts multi-dimensional growth and transformation. At the same time, each step in the process is taken as a jail and interlocked in order to maximize the benefits. Zhu Xiangdong, general manager, stated at the beginning of this year: “We plan to open online marketing campaigns to 50 outstanding offline stores across the country's regional markets in 2013 to create a comprehensive effect and further increase the conversion rate from dissemination to sales.” As a down apparel for China One of the leading brands, Xuefei Flying will continue to create value for society while at the same time its appearance, quality and market management strategy go hand in hand.

Finally, “the current Chinese garment industry is in a critical period from a clothing giant to a strong garment country. China's garment industry is fully embarking on the brand as the main body, value as the core, and the industry’s quality and profitability as its goal, and the market as its target. Guided by science and technology, culture and talents, taking the opportunity of low-carbon energy conservation and social responsibility as the driving force for transformation and upgrading with innovation as the driving force.” In this process, Chinese garment companies think and explore “internationalization”. The pace never stops. The strategic cooperation between Peclers Paris and Xuezhongfei Company is the further planning and operation of international resources and the further integration and optimization of products. With the strength of “Wind by the Wind” in the snow, it is possible to grasp the opportunities for cooperation. Therefore, flying in the snow will be able to “fly higher” farther.


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