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In 1972, Jeanswest opened a clothing chain in Australia specializing in casual wear. In 1993, Jeanswest to enter the Chinese mainland market, opened in Shanghai, the first JEANSWEST Jeanswest store. Over the years, Jeanswest to "popular brand name" business philosophy, "excellent value for money" marketing strategy, stabilize the casual wear market leader. Today, Jeanswest has more than 2,000 stores in more than 20 provinces and cities in China, with the largest existing casual wear sales network in China. Jeanswest Clothing is designed for the majority of young people, will be the latest trends in the quarter into the elements of clothing, easy to wear and easy with the style to attract customers. Over the years, Jeanswest trendy leisure style, popular with young people, has become a fashion necessity for the younger generation. Poor are the only good, Tathagatake and the world "is Jeanswest corporate culture embodied in the current poor areas in the country named Jeanswest Hope Primary School a total of 36. Jeanswest 2008" Hope Primary School Happy Games "donated more than 1.3 million in the same year, donations In addition, Jeanswest spent 27 million yuan and 6 million yuan respectively to set up the "Jeanswest Student Aid Fund" and "Jeanswest Hope Teacher Fund" to provide education for the poor. In the face of the disaster, Jeanswest donated over 10 million yuan in charity to Wenchuan, Sichuan and Yushu, Qinghai Province and donated more than 10 million yuan through the charity song "Love China - Jeanswest really wonderful" charity song will be Charity and entertainment combined to appeal to more young people concerned about charity, dedication of love, while Jeanswest also through the "China Jeanswest Cup casual wear Design Competition" this event, to provide young people with a potential to display, to exchange platform. Social values ​​as the core brand concept has deeply touched every Jeanswest customers.
January 02, 2020