As Prada , the vast majority of its contribution to the performance by its direct sales channels to achieve, the expansion of the number of stores is very important. Earlier this year, Prada CEO Patrizio Bertelli said that "in 2013 we will continue to focus on the expansion of the global retail network" and plans to open 70 to 80 new stores this year, of which 10 to 12 in China. "Whenever a new store evaluation takes place, the following factors are considered within the necessary consideration of Prada: to assess the quality, space, location of shopping malls, department stores, hotels or streets, based on a combination of building and consumer types Size, Prada Prada pursuit of large space (including men and women shoes, accessories) that can create 'overall visual effects'. "Prabas Asia Pacific CEO Sebastian Suhl once told the media. However, the earnings report shows the data is not optimistic, Prada store expansion has slowed down the rate has become a clear trend. According to the survey, from January 31 to April 30 Prada did not open a shop in mainland China. Four new franchises in the Asia Pacific region are distributed in South Korea, Singapore and Taiwan. April net increase of only a store, the total number of outlets reached 462. Patrizio Bertelli told the media: "In the future we will focus on department stores in the Middle East, South America and the United States." However, when the reporter telephoned the PR manager of Shanghai headquarters in mainland China, he said that in the second half of the year Prada is still in Shanghai and two Third-tier cities have a shop plan, the specific site is still further identified. Zhou Ting told Global Entrepreneur: "Compared to LV and Gucci brands, Prada has a small number of stores in the country and a low-key market in China, in short, it is not enough. The storefront, Prada more need to have a certain size, but more importantly, to master a certain strategy.Research Institute data show that the mainland second and third tier cities are now more rigid in consumer desires and spending power. But at the same time, Zhou Ting admitted Prada is also facing many challenges. She suggested that firstly media outlets in second and third tier cities should sink, and local information channels are crucial to local consumers. Second, in order to enhance the interaction between consumers and brands and provide a better experience and service, public relations activities also need to sink. Consumer awareness in second and third tier cities is lower than that in north Shanghai, and public relations activities are needed to guide consumption awareness and consumption trends. Third, the brand's services have to sink, opened the store at the same time, the service needs to be followed up. Because consumers in the second and third tier cities can not go north to do maintenance and repair. So need to do the laying of these three at the same time, Prada have the opportunity to embrace such a large market space for second and third tier cities in China. As Prada's heir and designer Miuccia Prada said: "I never lost, in the face of numerous changes, always quite sensible and sober. I have never been afraid of any change." To make the Chinese consumers more from Multi-channel comprehensive understanding of the brand, take the "low-key" Prada luxury style needs some not "low profile" trick. Our Snifters are lead-free, safe and healthy for your drinking, they're used for wine drinking, brandy drinking and beer drinking. Snifters Brandy Snifter,Brandy Snifter Glasses,Cognac Glasses,Brandy Snifter Glass Hebei Better Refined Gift And Craft Co., Ltd. , https://www.brglasswares.com
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August 01, 2020