Time rush, rapid development. In this era of diversified economy, have you touched your heart in a flash? Is there a long-term presence in your heart? Recently, a professional information consulting firm conducted a "2011 favorite women's underwear brand" campaign. Last week, nearly 5,000 questionnaires were collected. From the winners selected by consumers, "Han Lier underwear" come out on top. In fact, the underwear market competition is fierce, then Han Lir underwear is how to contend with the major brands of underwear , won the first name brand underwear, the reporter interviewed a general manager of Mr. Liu Yaming Cheryl. Custom Scarf,Thick Cashmere Scarf,Winter Scarf Wool Scarf Cashmere Scarf Co., Ltd. , http://www.nscashmerescarf.com
Reporter: Mr. Liu, hello, thank you for taking the time out of your busy schedule to interview. Please briefly talk about the development of the domestic underwear market.
Liu: First of all, from the sales data of underwear in recent years, is steadily increasing, it is because people's living standards generally improve, women pay more attention to the health and comfort of underwear and the pursuit of quality, underwear industry Has been called "beautiful cause", women are a major force in the apparel market, the bra is concerned, China will have 3-4 billion sales each year, together with other underwear products, the entire market can be imagined know. Can be said that the total volume of China's underwear sales market, and has a good momentum of growth, the prospects are impressive.
Reporter: Han Lyle underwear is how to win in the highly competitive underwear market, and gradually showing the brand's strategic development model, but also lead a healthy underwear fashion?
Liu: "Before I entered the underwear industry, I realized that the underwear bra's space effect is reasonable and comfortable, the force is balanced, material selection is environmental protection, the production process is superb and other factors, the impact on breast health is very important. Women are great, they give birth to their petite body, feed their offspring with the most nutritious fresh milk, and leave a variety of potential breast diseases to themselves.As the most intimate contact with the female body underwear must be care Care of a woman's clothing.Chunylier in underwear investment has also been adhering to the principle of healthy underwear, unique brand of underwear to promote the healthy fashion, firmly grasp the heart of investors.
The core of the product is to make quality assurance, what is the power to make people desperate to focus on a product? Because it reflects the value of deeply impressed consumers, in the era of brand consumption, if not form a strong brand influence, there is no core competitiveness. The future, the underwear market will also face more opportunities and challenges, we need to join hands to make the brand of Han Lier underwear more and more broad, thank you. "Http://
February 23, 2019