Wenzhou shoe companies: increase the horsepower to fight the company listed

In the context of this SME’s hard-won, the news of the collapse of the shoe business in Wenzhou, its relocation, profit decline, and difficulties encountered have emerged, giving people the feeling that Wenzhou as a “China shoe capital” is going through recession. So Wenzhou shoe industry also has the vitality to fight the challenge? How should Wenzhou shoe industry create a new value chain?

Xie Yufang, executive chairman of the Wenzhou Leather Industry Association, expressed that the Wenzhou shoe-making industry is currently undergoing a reshuffle, and there will be a polarization phenomenon of “stronger strong people and weaker weaker people”.

Pan Jianzhong, general manager of Juyi Group Co., Ltd., said in an exclusive interview with reporters that in the next 20 to 30 years, the Wenzhou footwear industry will remain a leading region in China. This judgment is based on the advantage of the strong agglomeration scale of the shoe industry in Wenzhou. This condition cannot be compared with other regions in the short term.

In June of this year, the “Wenzhou Shoe Industry Cluster Transformation and Upgrade Implementation Plan” entrusted by the municipal government stated that the high value-added of the footwear industry was concentrated on style design, sales channels and brand marketing. Wenzhou shoe enterprises will be transformed into R&D and brand direction, and some small enterprises that cannot be transformed will want to be included in the “leading + matching” cluster development model in order to survive in the shoe industry. With regard to the phenomenon of the relocation of shoe enterprises, the government will strive to guide them to form a value chain structure in which corporate headquarters, R&D, and sales are located in Wenzhou and the production base is outside the city.

The consensus reached by the Wenzhou footwear industry in the plan is that the footwear industry in Wenzhou has advantages in terms of industry scale, competitive companies, R&D and innovation, service platform, brand building, management development, and regional characteristics, etc., relative to other parts of the country. . From this foundation, the formation of a “corporate headquarters, R&D, sales in Wenzhou, and production bases outside the city's value chain structure” is based on the actual positioning.

In terms of **, Wenzhou shoe-making enterprises will also continue to accelerate the pace of diversification, such as Aokang, Kangnai, Dongyi, Hung Hom and other top ranked companies, this year has been full of horsepower to fight the market, through direct ** Solve the company's long-term funding needs.