Very often, the appearance of a new thing, will go through a very long process, such as thermal underwear appears, people know only autumn clothes Qiuku, but just a few years Qiuyi Qiuku has been replaced by thermal underwear And, with the change of the concept of consumer spending, functional underwear into the female field of vision. Pamela underwear to assess the situation, with the beauty salon line as the main channel quickly occupied the underwear market, then what led the Pamela function underwear brand marketing evolution? Let's go together to discuss the success of Perseus. China is the fastest growing country in underwear and related industries worldwide, and the market is still in its infancy in China. In recent years, underwear industry profits reached 100 million yuan, has rapidly grown into one of the most promising garment industry. Brand fresh marketing, promote underwear brand evolution Brand is life, so the brand is also old and sick. Underwear brand in order to follow the evolving market, only insight into the changes in consumer demand, continuous marketing innovation, and constantly promote differentiated marketing - we call it "brand fresh marketing" in order to make their own "survival of the fittest" brutal competition In a firm foothold. Brand fresh marketing is not pure innovation, it must meet the nature of underwear industry! Only in the underwear industry on the basis of the nature of the brand of fresh marketing, in order to avoid its brand out, forever. Why do women wear underwear? Three reasons: the need for protection, the need for shaping, the need to contact fashion The need for protection: This refers to women's normal life, work, wearing underwear to protect the chest's basic needs, protection is through the young girls to the actual needs of older women. Plastic needs: the female body in the gravity, age and many other factors, slowly change. Only wear the right and proper underwear to keep fit. The need to contact fashion: the basic function of underwear and the external real effect can not help companies to brand evolution and other brands have significant differences in the stage, we must start from the psychology of women wearing underwear. Functional underwear, fresh marketing by the first Domestic functional underwear industry relative to the international market, has not formed a mature market. Functional underwear market, despite its huge market share, many brands, but the real climate is rare, the main competition in the price competition level, the phenomenon of serious brand homogeneity. Functional underwear industry needs the emergence of new categories, one can embark on "meet consumer demand for product entities," a new category. And creating a new category is a lot easier than being the number one in the category. If the enterprise based on the nature of the industry, breaking the existing category concept, will be the first to lead other brands. Metallic Lace Fabric,Night Sky Lace Fabric,Nylon Metallic Spandex,Nylon Metallic Spandex Lace Fabric SHAOXING LANGDENG IMP&EXP CO.,LTD , https://www.ldfabric.com
October 20, 2020