HC Security Network News In recent years, intensified competition in the retail clothing market, garment enterprises in order to gain a firm foothold in the market competition, innovative marketing approach is a breakthrough approach, such as the use of RFID technology on the label. RFID technology or the best partner for clothing marketers The RFID electronic tag stores standardized and interoperable information. The clothing store can use the RFID reader to collect the information into the central data system, and easily realize the identification of the personalized information of the mass clothing, and then based on the information. Statistical analysis, a series of experience marketing activities. Garment RFID technology can make clothing marketing more automated, detailed and personalized. Making good use of clothing RFID technology will bring consumers a different shopping experience. Visual marketing In some high-end clothing stores, there are usually display areas and storage areas. Each piece of clothing is attached with an RFID electronic tag, and the style and workmanship are quite delicate. The detailed information of the garment, including color, size, fabric, style, origin, etc., will be entered into the chip of the garment RFID electronic tag when it is put into storage. Apparel stores can also be equipped with professional clothing collocations, matching the in-store clothing, and combining information (illustration, display, storage location, etc.) can also be entered into the chip. Editor in charge: Li Jin In addition, the storage location of the garment is also clearly marked on the exterior of the RFID electronic tag on the garment. When a consumer looks at a piece of clothing in the display area of ​​the store, the obvious partition mark on the RFID tag on the clothing will bring a certain visual impact to the consumer, which can help the consumer to store in the warehouse through the distinctive mark on the label. The district quickly finds the clothing corresponding to the logo and chooses the color and size of the clothing that suits you. In some high-end clothing stores, when the consumer holds the RFID tag on the clothing and sweeps the indoor reader, the liquid crystal display next to the display rack also displays the storage position of the clothing, and the lighting of the storage position also changes, guiding direction. , giving consumers another heavy visual experience. The RFID electronic tag used in clothing can be recycled to meet the requirements of energy saving and environmental protection. When a certain clothing in the clothing store is sold, the cashier will take back the RFID electronic tag. If new clothing needs to be put into the warehouse, the employee can re-enter the new product information into the chip, and the original information will be replaced by the new product information. cover. Tactile marketing Tactile sensation is a close-range experience. Consumers can intuitively feel the texture of the fabric by trying on the clothing, and can also judge whether the product is suitable for their body shape. Relevant statistics show that 70% of consumers' purchase decisions are made at the time of try-on. This shows the importance of the fitting experience in the fitting room. The modernization and humanization of the fitting room can improve the consumer experience. The clothing store can place the RFID receivers in the fitting room, and each fitting room can be composed of multiple fitting mirrors with RFID receiving displays. When the consumer puts the selected garment on the upper body before the fitting mirror, in the fitting mirror, the consumer can not only clearly see the way he tries on the garment, but also can see in the display on the side of the fitting mirror. Several best combinations of this product. For example, the consumer tried on a pair of red cropped trousers. When she tried to wear the red trousers in front of the fitting mirror, the model not only showed the appearance of the consumer, but also the display on the side of the mirror. A variety of matching schemes for red pants: red pants with black shirts, red shoes, etc., consumers can click to view a more detailed plan. In this case, because the RFID reader is installed next to the fitting mirror, the reader can receive the chip information of the RFID electronic tag on the garment when the consumer tries on it, and the system automatically retrieves the data when entering the warehouse. The clothing is paired with information and finally displayed simultaneously on the display next to the fitting mirror. If the consumer is interested in the matching product, as long as the user clicks on the display, he can query the storage location, inventory quantity, color type, size and other information of the matching product in the specialty store. Double touch - try on clothing, touch display, not only provides consumers with the most professional clothing mix, but also plays a decisive role in clothing promotion. Editor in charge: Li Jin Poly Chiffon Fabric,Polyester Chiffon Solid Fabric,Plain Polyester Chiffon Fabric,Fabrics Polyester Chiffon Shaoxing City Laiteng Imp.&Exp Co.,Ltd , https://www.laiteng-tex.com
November 18, 2022