Season wind monsoon 2017 spring new circus theme

Everything should start with "CURIOSITY".

Humans who are full of curiosity about all mysteries are inspired by boredom and put the circus on stage. Every animal that can be tamed has its own unique skills. The colorful and colorful are full of animal performances and cheers and cries.

For a long time, the perspective of the audience was taken as the absolute starting point.

However, the era of complacency in the conquest of the world is over. People began to care about the stories behind the performances and care about the nature of all creatures.

Exquisite animal performance is no longer a tool to please humanity. It is always a show outside of joy. Later, we may change it and perhaps commemorate it.

In the field of art, the true meaning of “tolive” and “to care” has gone from circus to fashion and from mystery to light.

Q&A "Real Circus"

Guests: Season WIND Creative Director Wang Haizhen

Q: What is the real significance of SEASON WIND's selection of circus theme?

A: What are the current young people concerned about? "CURIOSITY" is probably their biggest feature. It has great curiosity for fresh and exotic things. We use the theme of the circus as an entry point because the circus is full of mysteries, novelties and various kinds of animal performances. Young people's curiosity.

But besides enjoying interesting and beautiful things, do they also want to know the true story behind them? Therefore, we decided to proceed from the true colors and lead the young people to explore the true meaning of the "big circus" of life, to learn more about the stories behind life, and to answer the "real meaning" of "to live" and "to care."

In order to highlight the significance of this theme, we have also combined a global environmental awareness campaign. Many people at home and abroad are not just pursuing fashion. Many fashionistas are more concerned with health and environmental protection. They resist fur and resist animal skins. This theme also hopes that more people can learn more about the stories behind life. In addition to appearance, it also has inner importance.

The biggest highlight of this conference was a lot of effort on the fabrics. For example, velvet not only brought a noble silhouette, but also added a lot of mystery similar to the theme, and the designs are also very well combined with fabrics. , which brings out a fresh style of fun.

Q: Does the comprehensive SEASON WIND (seasonal wind) show this season's show simply predict the trend of autumn and winter this year?

A: This year's autumn and winter trends can be roughly divided into the following points: 1. The velvet trend shows a new interpretation of modern luxury and value. The appearance of velvet creates a noble silhouette. 2. The spacious jacket is also one of the popular trends. The classic tailoring and luxury fabric blending create a brand new package. 3. The retro concept provided a classical attraction for this garment, adding a lot of flavor at the same time.

Q: What kind of life attitude do you hope to pass to the audience through this conference?

A: We can start with the costume design of the circus theme that this SEASON WIND (seasonal wind) did, and advocate people to pay more attention to some of their internal real stories, just like to pay attention to beautiful and interesting things. "TO LIVE" - The animal's performance is not a joy, but a show; "SEASON WIND" - The brand focuses on artistic potential, not just fashion.