The famous outdoor brand, NORTHLAND, also created a record for the outdoor industry. Sales exceeded 1 million within 18 hours, and 1.04 million yuan was sold on the same day. It ranked first among all outdoor brands and set a new high, moving in the past activities of Yaohan. It is only NIKE and ADIDAS that outdoor brands can make more than one million in a single day.

In the competition situation in the national shopping malls, Bailian Group's Shanghai Yaohan has enjoyed the most brands, the latest products, the most complete products, and the largest amount of activities in December 31st each year. It has attracted the attention of customers and the media. The last day of 2009 With the help of China's speed, the Shanghai Yaohan has recreated a commercial miracle. It completed sales of 350 million yuan in 18 hours and once again set a new record in the country. National media including the central media have reported on it.
Behind this miracle, as the famous outdoor brand NORTHLAND, it also created a record for the outdoor industry. Sales exceeded 1 million within 18 hours, and 1.04 million yuan was sold on that day, ranking first among all outdoor brands and setting a new record. In the past activities of Yaohan, NIKE and ADIDAS were the only sports and outdoor brands that could exceed one million in a single day. This record has not only greatly enhanced the reputation of NORTHLAND among consumers and shopping malls, but also greatly increased the confidence of the shopping malls in the outdoor industry, while also allowing more people to pay attention to the development of outdoor industries in China. It can be said that the 1 million of NORTHLAND is not only the success of NORTHLAND, but also a breakthrough for the entire outdoor industry. This 1 million of NORTHLAND has won an exciting 2010 start for the outdoor industry.

As a famous outdoor brand in Europe that has entered the Chinese market for five years, NORTHLAND has always attached importance to product design and marketing, and attached great importance to the Chinese market. It is the first European outdoor brand to establish an R&D center in China, combining Europe, the United States, Japan, Korea, and Hong Kong. The R&D teams in various regions of the mainland, such as the mainland, have developed functional, professionally designed and comfortable outdoor products specifically for the Chinese market. Nordland is also the first European outdoor brand to achieve a leading performance in China. In just five years, NORTHLAND has been present throughout the country. Key shopping malls in important cities have opened special counters; the excellence of products and channel construction have made NORTHLAND one of the most popular outdoor brands among Chinese consumers.

October 24, 2018