Start a brand fight

It is said that Rafi was priced in China in 1982 a bottle of 68,000 yuan - Lafite owners both happy and worried. The joy is that the Chinese people recognize this brand too much. What worries is that this brand will certainly be held in the hands of the Chinese. Nowadays, the concerns of the French have become true. Luxury brands such as Louis Vuitton and Chanel are not spared...

But some brands live in their own hands - such as the 2010 World Cup in South Africa, the French team's guilt, many people remember Anelka. However, it is not easy for the Chinese to take revenge. Anelka joined Shanghai Shenhua and was enthusiastically supported by the fans. The whole team cheered for him, celebrated his life, and made compromises and changes for him.

This shows that as the most popular sport in the world, the investment in football can always get additional economic benefits: Wanda is doing this, Greentown is doing this, and Evergrande is doing it too. The savvy foreigners know more about this, Italian Lotto Lotto, Kappa, Adidas of Germany Adidas, Puma, United States Nike and other brands are all in love with such a propaganda carrier.

Therefore, every major cup competition, the sponsors are also surging, although the last laugh is often Adidas Adidas.

Not only that, football itself also bred great personality charm, while displaying the cultural atmosphere and geographical features of various countries and regions, while spared no effort to export national image and values.

As we all know, the Spanish team is known as the "Matador", the Portuguese team is regarded as the "Samba corps in Europe", the Italians have the reputation of "concrete defense", the German team is a sturdy and robust luxury chariot... These are full of personality The characteristic label is their unique brand.

However, starting a business is difficult to keep business. These brands need to be managed and carefully guarded. In the current European Cup, the Dutch clearly belonged to the category of “favorable, unbearable, lonely”. Unfortunately, when they returned to Lafaye, they performed the show. In the early morning of the C group, the Spaniards were almost sent back to their hometowns by Croats. If it weren’t Brave Cassie’s, or if it was not a late goal, the unlucky people were already very close to them; Italians It is ultimately to control their own destiny, if it is 6 years ago, this will not let Huang Jianxiang not eat CCTV's meal.

The European Cup has long witnessed the fanaticism of Chinese fans. It is more permanent than Lafite and LV. Football has already enjoyed the feelings of the Chinese people. It has made the owner of Lafite Winery show more incredible. Chinese fans proposed various versions of conspiracy theories for friends or friends who were thousands of miles away. They designed numerous report topics such as “Europe Night” to help manufacturers consume the beer accumulated in warehouses and bought out Taobao.com. On the headphones...

A brand-defending campaign started in the name of football, while taking place in all parts of the world, is no shortage of China - the most loyal observer who will not stand idly by.