Sun Ge: Fashion innovation and technological innovation complement each other

When the "Huafu Cup" color spinning fashion design competition entered colleges and universities, "academic leaders" in the field of design is how to treat the current wave of Chinese design trends? How do they see this color spinning design competition? For "Huafu Cup" color spinning fashion design contest such a unique event category, reporter of "academic leader" Art and clothing, vice president of Tianjin University of Technology, Sun Ge interview.

Reporter: What do you think of the current trend of Chinese fashion design?

Sun Ge: If we classify from high-end brands to low-end brands, I would like to conclude that there are the following three characteristics: Most domestic high-end brand product designs generally follow international trends, promote luxury and retro, but in some products, design elements and details In the past, the traces of foreign target brands were excessive, lacking the continuity and uniqueness of fashion styles and creative forms; the product design of mid-range brands was the most fashionable trend, and the design concepts of nature and environmental protection were advocated in various forms and positioning was accurate. Efforts to build a brand product development team are the most competitive in China's garment industry. However, the expression of the trend in the design of the overall product is not yet calm enough; the products of the low-end brand do not look popular in terms of design and fashion. Only look at the money, do not want to look for good brand image, the store for 20 to 50-year-old customers have products, brand positioning confusion.

Reporter: For the current consumer groups in the post-80s and the 90s, what factors do you think should be reflected in fashion casual wear, and can you closely match the fashion needs of mainstream consumer groups?

Sun Ge: In the 80s and 90s, consumer groups’ fashion consciousness is ahead of their time, emphasizing personality and self, and pursuing quality and style. For fashion casual wear, it is a diversified development trend, in which design elements can be divided into: business, sports, Neutral, stylish, avant-garde, sexy, elegant, nostalgic and other styles; material elements should be natural, science and technology, regeneration and other forms of natural, environmentally friendly, comfortable low-carbon life concept, in short, lifestyle determines the aesthetic trends and consumer concepts.

Reporter: In your opinion, how does the fashion innovation of the industrial chain integrate with technological innovation? How will design as a productive force achieve more significant results?

Sun Ge: The new situation requires that our industrial development must be transformed from manufacturing and manufacturing to innovative manufacturing. Collection innovation of the industrial chain is also an important way to enhance the industry. In terms of the apparel industry, fashion and technology innovation and industrial chain development It is complementary. Fashion innovation is not only the promotion of brand product design in the apparel industry, but also the real improvement in the textile, leather, accessories, logistics, information, market and other links to form a real innovation and technology, in order to enable the industry chain to form a healthy cycle of development.