Women's sports will become the new favorite sports underwear or the end result

China has a huge sports product market and consumer base. In addition to the sports-related fields, women's daily leisure sports goods market and women's professional sports market still have great potential for further mining. With the brutal competition in the domestic sports goods market, it can be expected that the sports market is moving toward segmentation. The segmentation of the sports market will make the female sports market a new darling.

With the further penetration of the international sports giants for the women's sports market, they will soon sink channels and accelerate the deployment of the Chinese market to occupy more women's sports market share. "As with cosmetics, baby products and other categories, China's female sports market may become the world's largest and fastest growing market for women's sportswear in the global women's sports market."

"In recent years, more and more Chinese women have joined the ranks of sports and fitness. Female consumer groups have become potential users in the Chinese sports product market. Women's sports product segments have shown tremendous growth potential. The growth of the overall sports product market has stabilized, and the female sports product segment has become one of the important development opportunities for sporting goods companies in the future.” said Ding, who has been in the sporting goods industry for many years in Jinjiang.

The practice of international brands may be worth learning from. At present, it seems that many international sports brands have placed women's sportswear on the women's sports underwear. Today, sports underwear is no longer dedicated to fitness, they have become a representative of sports and leisure fashion. The reporter learned that at present, there are several major sports underwear brands on the market in China, and the price difference is relatively large. The prices of foreign brands are obviously higher. According to the online mall price, Nike sports underwear price range is 159-449 yuan, most in the range of 200-400 yuan; Adidas sports underwear price range is 139-529 yuan; An Dema sports underwear prices slightly higher Nike and Adidas, between 349-549 yuan.

Ma Gang, an independent market observer, once said that the overcapacity in China's sports goods market is a structural excess and it is an oversupply of male sports goods. In traditional stores, male and female products are displayed in the same shop. In general sports stores, 70% to 80% of consumers are men. The types and styles of female products often account for only 30% to 35% of the total. The needs of male consumers are basically met, but many of the female consumers' needs are ignored. The neglected demands mean market opportunities.

According to data from Frost & Sullivan, a global corporate growth consulting firm, the sportswear industry in China produced a turnover of 800 million yuan in 2014. According to the report of the Sports Fitness Industry Association, the industrial value of sportswear in the United States in 2014 was US$289 million. Comparing the population of the United States and China, the market potential of sports underwear in China can be said to be enormous. However, some people in the industry believe that everyone is optimistic about the sports underwear market, but the prospects are still difficult to judge for a while. However, it can be foreseen that if you want to open women's pockets, professionalism, beauty, comfort, etc., all kinds of elements are indispensable, which also requires companies to have adequate R & D, design, marketing and other aspects of capabilities.