From the forefront of the Chinese fashion - Hong Kong's Snow Bamboo Group, with its underwear brand XueZhu fashion, March 28-31 Exclusive bloom Beijing China International Exhibition Center (new) CHIC2011 Women's Hall W4220.

According to reports, the strong XueZhu settled in CHIC2011 Women's Museum, is the only one stationed in women's Museum exhibitors over the years, the fashion underwear brand, broke the traditional pattern of underwear in the knit hall exhibitors, which will also become a major highlight of the show.

雪竹强势入驻CHIC2011女装馆 引领中国时装内衣新潮流

Knitted underwear is getting less attention in today's department store knit underwear area is shrinking the status quo, as China's fashion underwear pioneer and pioneer - XueZhu, undoubtedly a wonderful underwear field, led the underwear business Out of the traditional areas of knitted underwear, into the field of fashion.

XueZhu the exclusive strong settled in Women's Museum, the official announcement of snow bamboo fashion underwear into the field of fashion, product design, product features inherited the women's and men's design style; in the terminal image, product display also to women's brands move closer, extension and supplement Women's brand product line, to provide consumers with one-stop quality service.

雪竹强势入驻CHIC2011女装馆 引领中国时装内衣新潮流

Xuezhu brand was founded in 1991, has won the title of "Chinese famous brand" in 2007 and was awarded "China Famous Brand" in 2009. A sharp fashion touch first in China put forward the "fashion underwear, underwear Waichuan" pioneer concept. Adhering to the "simple, fashion, taste," the brand style, leading the trend of China's fashion underwear. For the Chinese high-end consumer groups, business people, fashion white-collar workers and other high-income groups as the main consumer group, with a view to more valuable features to meet the continuous upgrading of China's fashion underwear high-quality needs.

雪竹强势入驻CHIC2011女装馆 引领中国时装内衣新潮流

In the trend of fashion globalization, XueZhu by enjoy the "smooth and slick", "versatile" known Italian design master P. Erica as a creative design. P. Erica has been the creative director of the high-end brands "MISSONI", "KOWA" and "VOLVORETA" and has exhibited her works at "Cibeles" in Madrid and the "Louvre" senior cocktail party in Paris. Will be Italy, France, the United States, Spain and other high-end women's brand design concepts and sophisticated fabrics and Xue Zhu boutique underwear integration, to create an international Chinese underwear brand fashion style.

In 2010, Snow Bamboo invited Hong Kong Designers Association President Professor Yang Qibin snow bamboo commodity design consultant, hired well-known marketing experts in Hong Kong Professor Wang Xiangsheng as brand strategy consultant, powerful combination. In the quality of building, the introduction of Europe's top fabric, and well-known fabric manufacturers in Japan to develop a variety of functional fabrics, fine workmanship, focus on the pursuit of unobtrusive high-end taste and unrestrained simple experience, to create "China Fashion underwear A brand. "

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