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The newly opened shop specializes in offering custom suits, with prices ranging from 2,000 to 3,000 yuan. Compared to other custom suit stores, they offer discounts between 30% and 50%, making their offerings significantly more affordable. Through the eBONO network's direct sales model, customers not only enjoy great savings but also benefit from reduced operational costs. By cutting out unnecessary intermediaries, eBONO has successfully positioned itself as a "discount boutique," offering premium quality at accessible prices.
eBONO’s growth strategy focuses on cautious expansion. Currently, they have two Bonotailor community custom shops operating in Beijing and plan to open a total of 100 such locations across the country within the next century. Prior to 2007, eBONO primarily focused on high-end business-to-business (B2B) tailoring services. After joining the Good News Bird Group, they launched an e-commerce platform that extended their operations into the business-to-consumer (B2C) space. This digital expansion, combined with their physical Bonotailor community custom shops, creates a unique "buy + custom + retail" sales model.
This approach allows them to cater directly to consumers while maintaining the personalized touch of bespoke tailoring. The integration of online and offline channels ensures convenience and accessibility for customers, setting eBONO apart in the competitive fashion industry. With their strategic pricing and innovative model, eBONO is redefining how people experience and purchase custom suits.
June 21, 2025