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The newly established shop specializes in offering custom suits at competitive prices ranging from 2,000 to 3,000 yuan. It provides a significant discount of 30% to 50% compared to other similar custom stores in the market. Through its e-commerce platform and direct sales network, eBONO has managed to bypass traditional intermediaries, significantly reducing operational costs. This approach allows them to position themselves as an affordable yet high-quality option, creating what they call a "discount boutique" concept.
eBONO's growth strategy focuses on cautious expansion, with plans to open two Bonotailor community custom shops in Beijing and eventually establish 100 such locations across the country by the next century. Prior to 2007, eBONO primarily focused on high-end business tailoring services. However, following their integration into the Good News Bird Group, they launched an e-commerce platform that extended their operations from B2B to B2C. This was complemented by the establishment of physical Bonotailor stores, forming a comprehensive "buy + custom + retail" sales model.
In addition to providing quality custom suits at reasonable prices, eBONO aims to revolutionize the way people shop for tailored clothing. By leveraging technology and a streamlined supply chain, they ensure customers receive exceptional value without compromising on craftsmanship or style. Their commitment to innovation and customer satisfaction sets them apart in the competitive fashion industry. As they continue to expand, eBONO remains dedicated to maintaining affordability while delivering excellence—a combination that resonates deeply with today’s savvy consumers.
June 21, 2025